These Creative Bookmarks Can Help Promote Your Brand
Jen Chae — July 2, 2013 — Art & Design
References: losiento.net
These creative bookmarks are actually business cards, designed by LA-based creative agency WHiRLED. Having a rotated '3' shape as the mouth and cartoon-like eyes, these pocket cards resemble emotionally expressive faces. The cut of the mouth clips onto pages, making crafty bookmarks that are simply adorable.
With smart phones doing the administrative work of storing someone's information, business cards become disposable. That being said, multi-functional credentials may become the new thing -- rather than throwing them out, these business cards can be kept to serve the purpose of marking page in a book. This leaves the company's name and brand a longer-lasting impression. The faces of the cards are customizable so you can choose what type of impression you want to leave with your client.
With smart phones doing the administrative work of storing someone's information, business cards become disposable. That being said, multi-functional credentials may become the new thing -- rather than throwing them out, these business cards can be kept to serve the purpose of marking page in a book. This leaves the company's name and brand a longer-lasting impression. The faces of the cards are customizable so you can choose what type of impression you want to leave with your client.
Trend Themes
1. Multi-functional Credentials - Creating business cards that serve multiple purposes, such as bookmarks, can extend their lifespan and make a longer-lasting impression.
2. Customizable Business Cards - Designing business cards with customizable faces allows for a personalized and memorable branding experience.
3. Creative Bookmark Designs - Developing unique and visually appealing bookmark designs, like these business card bookmarks, can help promote brands in a fun and innovative way.
Industry Implications
1. Printing and Stationery - The printing and stationery industry can explore new opportunities in creating innovative and multi-functional business card designs like bookmarks.
2. Marketing and Advertising - The marketing and advertising industry can leverage customizable business cards to provide unique branding experiences for clients.
3. Promotional Products - The promotional products industry can utilize creative bookmark designs as a unique and memorable way to promote brands and businesses.
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