Crearmoda Allows Users to Create Their Own Fashion Designs
Christopher DeLuca — August 24, 2011 — Fashion
References: crearmoda & springwise
Crearmoda is a brilliant new 3D design tool that gives aspiring fashion designers the opportunity to create their own garments. After a creation has been designed, it is then turned around to the Crearmoda community for voting.
Crearmoda develops garments that receive lots of votes wherever possible. This is truly an ingenious and innovative business that puts the power in the hands of the artist. Crearmoda makes it easy for fashion designers to create and share their visions with the world.
Implications - Consumers are looking towards technology to empower them by simplifying some process or removing barriers. Youth consumers are looking to be creators more and more rather than passive consumers. Companies ought to take this mindset into account when creating products and marketing campaigns geared towards this demographic.
Crearmoda develops garments that receive lots of votes wherever possible. This is truly an ingenious and innovative business that puts the power in the hands of the artist. Crearmoda makes it easy for fashion designers to create and share their visions with the world.
Implications - Consumers are looking towards technology to empower them by simplifying some process or removing barriers. Youth consumers are looking to be creators more and more rather than passive consumers. Companies ought to take this mindset into account when creating products and marketing campaigns geared towards this demographic.
Trend Themes
1. Tech-driven Fashion Design - Opportunity to develop innovative tools and software that empower aspiring fashion designers to create and share their own garments.
2. User-generated Fashion - Potential for brands to harness the power of user-generated content and involve the Crearmoda community in the design process.
3. Youth Empowerment in Fashion - Opportunity to tap into the growing trend of young consumers wanting to be active creators and provide tools that facilitate their creative expression.
Industry Implications
1. Fashion Design Software - Developing cutting-edge software for fashion designers to easily create and share their designs in 3D.
2. Online Fashion Communities - Creating online platforms that allow fashion enthusiasts to engage, vote, and co-create garments with aspiring designers.
3. Youth Fashion Brands - Designing fashion brands that empower young consumers to express their creativity and be active participants in the fashion industry.
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