Crav’n Flavor and Chris Janson Announced a Partnership
Michael Hemsworth — September 11, 2024 — Marketing
References: topco & storebrands
Crav’n Flavor and Chris Janson have announced a new partnership that will see the country singer representing the brand through March 2025 in a variety of ways. The partnership will see the singer promoting Crav'n Flavor products on his Instagram page on a monthly basis, while brick and mortar locations will feature his likeness to catch the attention of shoppers. The partnership comes as a natural progression given the brand's previous relationships with the Nashville Convention & Visitors Corp. for sponsorship of the Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash and the Let Freedom Sing! Music City July 4th events.
Stater Bros. Markets SVP and Chief Marketing Officer and Topco Member Rebecca Calvin commented on the Crav’n Flavor and Chris Janson partnership saying, "We are very excited for the opportunity to partner with Chris Janson and continue to build on the success that Crav’n Flavor has had with live music. With such a strong country music community in Southern California, this partnership will only help strengthen our ties with country music fans and create mutually beneficial awareness for Stater Bros. and Crav’n Flavor.”
Stater Bros. Markets SVP and Chief Marketing Officer and Topco Member Rebecca Calvin commented on the Crav’n Flavor and Chris Janson partnership saying, "We are very excited for the opportunity to partner with Chris Janson and continue to build on the success that Crav’n Flavor has had with live music. With such a strong country music community in Southern California, this partnership will only help strengthen our ties with country music fans and create mutually beneficial awareness for Stater Bros. and Crav’n Flavor.”
Trend Themes
1. Celebrity Endorsements - Celebrity endorsements are evolving into long-term partnerships that integrate artists into product promotion strategies across multiple platforms.
2. Music-brand Collaborations - Collaborations between music artists and brands are paving the way for more immersive marketing campaigns that resonate with specific fan bases.
3. Retailtainment - Brick-and-mortar retail is enhancing shopper experiences by incorporating entertainment elements, such as celebrity likenesses, to increase engagement.
Industry Implications
1. Food and Beverage - The food and beverage industry is leveraging celebrity partnerships to create a more personalized and relatable brand image.
2. Music Industry - The music industry is increasingly engaging in brand partnerships to open new revenue streams and broaden artist exposure beyond traditional channels.
3. Retail - Retailers are adopting innovative marketing strategies that blend in-store branding with celebrity influence to draw in targeted consumer demographics.
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