Craig Alibone's Chocolates Boast Modern Shapes and Colors
Mishal Omar — January 31, 2017 — Marketing
References: craigalibone & packagingoftheworld
Based in Bodo, Norway, Craig Alibone offers artisanal chocolates that are vastly different than those offered in most chocolate shops and grocery stores.
The chocolate-maker received his education on the subject in France and decided to open the Craig Alibone boutique shortly after. The products he offers are all featured in geometric shapes and are decorated with an artistic flair. One such example is the semi-circle chocolate collection Alibone offers, that feature bright colors and artistically-placed patterns. Another is the sea salt caramel chocolate bar, which features brushstrokes of blue and white and can be cracked open to reveal a thick caramel inside.
The Craig Alibone chocolate shop provides consumers with a new and unique way to enjoy these sweet desserts.
The chocolate-maker received his education on the subject in France and decided to open the Craig Alibone boutique shortly after. The products he offers are all featured in geometric shapes and are decorated with an artistic flair. One such example is the semi-circle chocolate collection Alibone offers, that feature bright colors and artistically-placed patterns. Another is the sea salt caramel chocolate bar, which features brushstrokes of blue and white and can be cracked open to reveal a thick caramel inside.
The Craig Alibone chocolate shop provides consumers with a new and unique way to enjoy these sweet desserts.
Trend Themes
1. Artisanal Handmade Chocolates - Opportunity for chocolatiers to differentiate themselves by experimenting with unique shapes, colors and artistic expressions.
2. Geometric and Colorful Chocolate Shapes - Opportunity for chocolate makers to create unique and artistic designs that attract millennials and younger chocolate lovers.
3. Interactive Chocolate Experience - Opportunity for chocolatiers to engage customers by creating new experiences such as cracking open a chocolate bar to unveil a hidden filling.
Industry Implications
1. Gourmet Chocolates - Disruptive innovation opportunities to introduce new artisanal products that differentiate themselves through experimental designs and flavors.
2. Luxury Food - Opportunity to offer unique and exclusive products that appeal to customers by providing them with an elevated food experience.
3. Gift Industry - New and unique artisanal chocolate products could provide new opportunities for the growing gift industry as consumers seek personalized and interesting gifts.
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