'Handmade Nation' Tracks Contemporary DIY Movement
Nicole Simmons — February 7, 2009 — Art & Design
References: urbanoutfitters
Crafting is officially big again! Not only are people buying crafts to decorate and wear, they are making these crafts themselves. Crafting parties, books and classes are springing up all over the place. The latest of these is Handmade Nation, Faythe Levine’s book of craft culture that looks at the artists in the movement and examimes how they make a living doing what they love.
Crafters are hitting the web too with hip projects. Craftster.org is a website that was created to offer cool craft ideas for hip, off-beat, crafty DIY types.
Crafters are hitting the web too with hip projects. Craftster.org is a website that was created to offer cool craft ideas for hip, off-beat, crafty DIY types.
Trend Themes
1. Rise of DIY Culture - The trend of people making their own crafts and decorations is leaving room for innovative platforms and tools that enable easy access and personalized creation.
2. Community-driven Craft Sharing - The growth of online craft communities creates opportunities for disruptive technological solutions such as craft-focused social networks and peer-to-peer marketplace for artisanal goods.
3. Monetization of Handmade Goods - As the demand for handmade goods rises, there is a need for innovative business models and e-commerce platforms that can help crafters monetize their creations and grow their brands efficiently.
Industry Implications
1. Crafting Platforms - As the DIY culture continues to grow, crafting platforms that offer access to high-quality materials, tools, and tutorials will thrive.
2. Social Networking Platforms - Craft-oriented social networks that encourage creators to connect, collaborate and exchange ideas will disrupt the traditional online marketplace and create opportunities for synergistic collaboration among creators.
3. E-commerce Platforms for Artisanal Goods - As the demand for handcrafted goods increases, e-commerce platforms that cater to handmade sellers and offer strong branding and marketing tools will create a new niche in the digital market.
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