Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,167 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,167 cutting edge ideas.

Pollution-Protesting Bird Sculptures

Clean the Sky - Positive Eco Trends & Breakthroughs

The Cracking Art Group Penguin Project Reminds Us to Recycle

— January 14, 2013 — Art & Design
Lighting up the waters in front of the Kampa Museum in Prague, the Cracking Art Group Penguin installation draws the attention of the public to the plight of these arctic critters.

Known for its colorful animal sculpture installations, the Cracking Art Group is now making a statement that glows in the dark with these illuminated birds standing in a row, as if marching in protest. These sculptures are made out of plastic water bottles found clogging landfill sights, in an effort to minimize the environmental fingerprint of this eco-friendly project. As the bright yellow light from the penguins reflects off the water, people are reminded that their earth-polluting habits are affecting the lives of animals all over this planet.

The Cracking Art Group Penguin installation is a visual reminder to be more environmentally conscious.
Trend Themes
1. Eco-friendly Art Installations - The Cracking Art Group Penguin installation showcases the trend of using recycled materials in artistic expressions.
2. Raising Awareness on Environmental Issues - The illuminated penguin sculptures serve as a disruptive innovation opportunity to draw public attention to the impact of human activities on animal habitats.
3. Creative Recycling Projects - The use of plastic water bottles as a medium for the sculptures demonstrates the trend of repurposing waste materials in innovative ways.
Industry Implications
1. Art and Design - The Cracking Art Group Penguin installation presents a potential disruptive innovation opportunity for artists and designers to incorporate sustainable practices and materials into their artistic creations.
2. Environmental Conservation - This installation sparks opportunities for environmental organizations and activists to leverage creative projects to raise awareness and advocate for conservation efforts.
3. Waste Management and Recycling - The Cracking Art Group Penguin installation highlights the potential for businesses in the waste management and recycling industry to find innovative ways to repurpose and recycle materials, reducing their environmental impact.
2.2
Score
Popularity
Activity
Freshness