The CRAC Project by Alexandre Moronnoz References its Material's Origins
Amelia Roblin — December 5, 2012 — Eco
There is an obvious irony about the CRAC Project by Alexandre Moronnoz that concerns the message it sends and its very production. The designer conceived the piece to symbolically represent the problem of clear-cutting, yet the object required timber as the primary material in its assembly.
Made of ash, the low table comprises a montage of narrowly sawed lumber strips to form a solid mass of over 130 centimeters in length. One can appreciate the beauty of the wood grain pattern across its surfaces, juxtaposed against the obviously artificially induced cracking and splintering ends.
Cut as an otherwise perfect rectangular prism, the CRAC Project by Alexandre Moronnoz is a paradox in both its physical and symbolic essence. The photos depict the prototype for the Paris Design Week 2012. Its mass production would add another heavy layer to its message.
Made of ash, the low table comprises a montage of narrowly sawed lumber strips to form a solid mass of over 130 centimeters in length. One can appreciate the beauty of the wood grain pattern across its surfaces, juxtaposed against the obviously artificially induced cracking and splintering ends.
Cut as an otherwise perfect rectangular prism, the CRAC Project by Alexandre Moronnoz is a paradox in both its physical and symbolic essence. The photos depict the prototype for the Paris Design Week 2012. Its mass production would add another heavy layer to its message.
Trend Themes
1. Sustainable Materials - Designers and furniture companies can take advantage of the trend towards sustainable materials and explore alternative materials to wood, such as bamboo or recycled plastic.
2. Eco-friendly Design - There is an opportunity for designers to create furniture pieces that balance form and function with eco-friendliness, such as by choosing materials that are renewable and using manufacturing practices that minimize waste.
3. Environmental Messaging - Designers can incorporate symbolic messages about environmental issues into their pieces while also using materials and manufacturing practices that align with sustainable goals.
Industry Implications
1. Furniture Design - The furniture industry can take advantage of the trend towards sustainable materials and eco-friendly design to create pieces that appeal to environmentally conscious consumers.
2. Home Decor Retail - Home decor retailers can stock furniture pieces that not only appeal aesthetically to consumers but also align with their values by being environmentally-friendly.
3. Eco-friendly Manufacturing - There is an opportunity for manufacturing companies to specialize in producing furniture pieces using sustainable and eco-friendly materials and production methods.
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