K-Way's Fall/Winter Line Brings Fun Style to Basic Pieces for Children
Madison Mackay — May 25, 2018 — Life-Stages
London, England-based clothing brand K-Way released a lookbook for the future Fall/Winter cosy youth collection of essential pieces for children.
The brand is popular for creating high-end articles of clothing at an affordable price, allowing all children to have quality, durable clothing options. The line features the brand's classic style, offering a bold color palette of royal blue, highlighter yellow, forest green and bright purple on coats, jackets, sweatpants, shirts and beanies. The brand added random prints throughout the line as pops of excitement for kids to mix and match styles in a wardrobe.
K-Way's new cosy youth collection will be available online before fall, keeping children stylish and warm at the same time.
The brand is popular for creating high-end articles of clothing at an affordable price, allowing all children to have quality, durable clothing options. The line features the brand's classic style, offering a bold color palette of royal blue, highlighter yellow, forest green and bright purple on coats, jackets, sweatpants, shirts and beanies. The brand added random prints throughout the line as pops of excitement for kids to mix and match styles in a wardrobe.
K-Way's new cosy youth collection will be available online before fall, keeping children stylish and warm at the same time.
Trend Themes
1. Affordable High-end Children's Clothing - Opportunity for disruptive innovation in creating stylish and durable clothing options for children at a reasonable price.
2. Bold Color Palette for Kid's Fashion - Opportunity for disruption by incorporating vibrant colors like royal blue, highlighter yellow, forest green, and bright purple into children's apparel.
3. Mix and Match Styles for Kids - Opportunity for disruptive innovation in designing clothing lines with random prints that allow for easy mix and match options for children's wardrobes.
Industry Implications
1. Children's Apparel - Opportunity in the children's clothing industry to offer high-quality, affordable and stylish options for young consumers.
2. Fashion Retail - Opportunity for fashion retailers to incorporate bold color palettes and mix-and-match styles to attract young customers.
3. E-commerce - Opportunity for e-commerce platforms to showcase and sell affordable, high-quality children's clothing collections with bold style options.
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