Martijn Smouter's Latest Series Highlights Comfortably Cozy Knits
Jana Pijak — January 27, 2016 — Fashion
References: martijnsmouter.nl & designscene.net
This fashion exclusive by Martijn Smouter highlights the season's most elegant and cozy knits. Starring Dune Agency face Noor, this photoshoot spotlights layered leisurewear that is both comfortable and effortlessly sophisticated.
Appealing to comfort-focused fashion lovers, this editorial's cozy knits include matching greyscale trousers and sweaters. The pieces are paired with cotton underlayers and faux fur outerwear that is a nod to the 90s.
Styling for this Marijn Smouter shoot is courtesy of Annelies Wiersma who opts for natural fibers when choosing her clothing staples. These include structured wools, cottons and tweeds that are expertly paired to ensure maximum comfort. While luxe sportswear ruled past runway seasons, this editorial highlights the rising popularity of layered and oversized knits that marry comfort with elegance.
Appealing to comfort-focused fashion lovers, this editorial's cozy knits include matching greyscale trousers and sweaters. The pieces are paired with cotton underlayers and faux fur outerwear that is a nod to the 90s.
Styling for this Marijn Smouter shoot is courtesy of Annelies Wiersma who opts for natural fibers when choosing her clothing staples. These include structured wools, cottons and tweeds that are expertly paired to ensure maximum comfort. While luxe sportswear ruled past runway seasons, this editorial highlights the rising popularity of layered and oversized knits that marry comfort with elegance.
Trend Themes
1. Layered Leisurewear - Opportunity for brands to innovate by creating fashionable and comfortable clothing pieces that can be layered for a cozy and sophisticated look.
2. Cozy Knits - Disruptive potential for designers and manufacturers to explore new techniques and materials to create knitwear that is both warm and stylish.
3. 90s Fashion Revival - Opportunity for brands to tap into the nostalgia trend by incorporating faux fur outerwear and other 90s-inspired elements into their collections.
Industry Implications
1. Fashion - Fashion brands can incorporate layered leisurewear and cozy knits into their collections to attract comfort-focused consumers.
2. Textile Manufacturing - Manufacturers can explore innovative techniques and materials for producing cozy knits that are both comfortable and stylish.
3. Retail - Retailers can capitalize on the 90s fashion revival by offering a wide range of faux fur outerwear and other 90s-inspired garments.
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