FILA Korea Released a Fruity Colorway of the Court Deluxe Model
Riley von Niessen — May 23, 2017 — Fashion
References: fila.co.kr & hypebae
After reportedly dropping a Court Deluxe colorway called 'Strawberry Milk' just a short while ago, FILA launched an even fresher colorway for the model dubbed 'Melon.'
As the name of the shoe suggests, the Court Deluxe features light green components on the uppers, which are consolidated to the lace loopholes (which are only featured on one of the new models), the backs of the heels, and the interior. FILA's branding is included in a darker hue of green on the sides of the uppers as well, where it's embroidered in its usual fashion. The rest of the sneakers, including the soles, are covered in a clean white hue.
The Melon Court Deluxe models come in two different versions: one that features retro Velcro straps, and another that has laces in place of them.
As the name of the shoe suggests, the Court Deluxe features light green components on the uppers, which are consolidated to the lace loopholes (which are only featured on one of the new models), the backs of the heels, and the interior. FILA's branding is included in a darker hue of green on the sides of the uppers as well, where it's embroidered in its usual fashion. The rest of the sneakers, including the soles, are covered in a clean white hue.
The Melon Court Deluxe models come in two different versions: one that features retro Velcro straps, and another that has laces in place of them.
Trend Themes
1. Fruity Colorways - The release of melon-inspired sneakers showcases the trend of using vibrant and playful fruit colors in footwear design.
2. Retro Velcro Straps - The inclusion of retro Velcro straps in the Court Deluxe models reflects the trend of incorporating nostalgic elements in modern sneaker designs.
3. Monochromatic Color Schemes - The clean white hue used in the sneakers highlights the trend of monochromatic color schemes in footwear, creating a sleek and minimalist aesthetic.
Industry Implications
1. Footwear - The melon-inspired sneaker release presents an opportunity for footwear brands to experiment with unique colorways and playful design elements.
2. Fashion Retail - Fashion retailers can capitalize on the trend of retro-inspired designs by stocking up on sneakers that feature Velcro straps, catering to consumers seeking nostalgic fashion.
3. Design and Manufacturing - The monochromatic color scheme trend in sneakers opens up innovative opportunities for designers and manufacturers to create sleek and minimalist footwear that aligns with consumer preferences.
3
Score
Popularity
Activity
Freshness
