The Country Road AW 2011 Campaign Embraces the Outdoors
Chalaine Mantha — April 1, 2011 — Fashion
References: countryroad.au & sassisamblog
The Country Road AW 2011 campaign features beauties Nicole Trunfio, Pania Rose and Vanessa Breur. It also features both men and children in a cozy-cool group shot in what seems like the middle of a forest. The women look cool and collected in chunky knit scarves, cozy sweaters and fur-trimmed jackets. One of the jackets is convertible and can be turned into a vest! Most of the items in the collection have a neutral color palette with lots of gray and sometimes a surprising pop of bright red, perfect for looking stylish throughout the colder months.
The Country Road AW 2011 campaign photoshoot takes place in an outdoor area filled with trees and long grass. In all, it is a campaign that anyone can relate to, and which includes versatile items that can be worn from season to season.
The Country Road AW 2011 campaign photoshoot takes place in an outdoor area filled with trees and long grass. In all, it is a campaign that anyone can relate to, and which includes versatile items that can be worn from season to season.
Trend Themes
1. Convertible Jackets - The Country Road AW 2011 campaign features a convertible jacket that can be turned into a vest, showcasing the potential for innovative and adaptable outerwear.
2. Neutral Color Palettes - The collection's neutral color palette, with lots of gray and occasional pops of bright red, highlights the opportunity for fashion brands to create versatile and stylish designs suitable for colder months.
3. Outdoor-inspired Fashion - The Country Road AW 2011 campaign embraces the outdoors, featuring models in a forest setting and showcasing the potential for combining fashion with natural landscapes for innovative marketing campaigns.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the concept of convertible jackets and versatile neutral color palettes to offer innovative and adaptable clothing options to consumers.
2. Outdoor Apparel - The outdoor apparel industry can leverage the trend of outdoor-inspired fashion to create clothing lines that combine functionality with style, appealing to nature enthusiasts and fashion-conscious consumers.
3. Fashion Photography - Fashion photographers can explore the concept of shooting campaigns in outdoor settings, like forests, to create visually striking imagery that captures the attention of viewers and promotes a sense of natural beauty.
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