Franck Muller Celebrates Cortina Watch's 50th Anniversary with New Watches
References: 50thanniversary.cortinawatch & hypebeast
Franck Muller is celebrating the 50th anniversary of Cortina Watch by introducing a five gem-set timepiece collection. The collection includes five unique ‘Vanguard Revolution 3 Skeleton’ watches designed by Franck Muller that feature diamonds, rubies, and emeralds. Each watch is made with 18K white gold pieces that have been elevated with 245 baguette-cut stones. The watches also feature an oversized triple-axis tourbillon that completes rotations in one, eight, and 60 minutes and is underneath a domed sapphire crystal.
The ‘Vanguard Revolution 3 Skeleton’ watches feature a 10-day power reserve. Franck Muller’s offerings join Cortina Watch’s 50th Anniversary limited editions from brands such as Patek Philippe, Chopard, Blancpain, and more. The timepieces can be purchased online at Cortina Watch’s website.
Image Credit: Cortina Watch
The ‘Vanguard Revolution 3 Skeleton’ watches feature a 10-day power reserve. Franck Muller’s offerings join Cortina Watch’s 50th Anniversary limited editions from brands such as Patek Philippe, Chopard, Blancpain, and more. The timepieces can be purchased online at Cortina Watch’s website.
Image Credit: Cortina Watch
Trend Themes
1. Gem-set Timepieces - The introduction of luxurious timepieces with precious gemstones is a trend that continues to gain popularity in the luxury watch industry, providing an opportunity for disruptive innovation in the bespoke jewelry sector.
2. Triple-axis Tourbillon - The implementation of triple-axis tourbillon technology in watchmaking is a trend that is revolutionizing the industry by enhancing time accuracy, providing an opportunity for disruptive innovation in the timekeeping sector.
3. Limited Edition Timepieces - The trend of creating limited edition timepieces to celebrate special occasions is gaining popularity in the luxury watch industry, creating an opportunity for disruptive innovation in the premium watch segment.
Industry Implications
1. Luxury Watchmaking - Luxury watch manufacturers can explore innovative technologies and precious materials to produce exclusive limited edition timepieces that cater to selective consumers and collectors.
2. Jewelry Designing - Designers can explore the use of precious gemstones and innovative technology to create bespoke jewelry pieces that combine luxury with functional timekeeping, catering to affluent customers with unique tastes and preferences.
3. E-commerce Retailing - Retailers can leverage e-commerce platforms and digital marketing strategies to reach a wider audience and offer exclusive collections of limited edition luxury timepieces to international customers and watch collectors.
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