Corsair Announced its Acquisition of 'DROP'
Colin Smith — July 18, 2023 — Business
References: overclock3d.net
Corsair, a leading manufacturer of gaming peripherals and PC components, has announced that it is acquiring certain assets from DROP, an online retailer that specializes in custom mechanical keyboards and accessories. DROP, formerly known as Massdrop, is a community-driven platform that collaborates with enthusiasts and designers to create and sell products tailored to specific niches and hobbies.
The acquisition is expected to expand Corsair’s portfolio of mechanical keyboards and desktop accessories, as well as offer specialized Corsair and Elgato products to the enthusiast community that DROP is engaged with. DROP will remain an independent brand inside of Corsair, and it will handle all existing purchases and support. Corsair hopes to improve DROP’s product availability, reliability, and global reach by leveraging its world-class supply chain. DROP’s CEO Jef Holove said that the partnership with Corsair will help his team deliver more of what their fans love, such as new products, collaborations, and licensed designs.
Image Credit: Corsair, DROP
The acquisition is expected to expand Corsair’s portfolio of mechanical keyboards and desktop accessories, as well as offer specialized Corsair and Elgato products to the enthusiast community that DROP is engaged with. DROP will remain an independent brand inside of Corsair, and it will handle all existing purchases and support. Corsair hopes to improve DROP’s product availability, reliability, and global reach by leveraging its world-class supply chain. DROP’s CEO Jef Holove said that the partnership with Corsair will help his team deliver more of what their fans love, such as new products, collaborations, and licensed designs.
Image Credit: Corsair, DROP
Trend Themes
1. Community-driven Platforms - The acquisition of DROP highlights the trend of community-driven platforms that collaborate with enthusiasts and designers to create and sell niche products.
2. Specialized Product Offerings - The acquisition presents an opportunity to expand Corsair's portfolio and offer specialized products tailored to specific niches and hobbies.
3. Supply Chain Optimization - Corsair can leverage its world-class supply chain to improve product availability, reliability, and global reach for DROP.
Industry Implications
1. Gaming Peripherals - The acquisition by Corsair in the custom peripheral market reflects the ongoing innovation and growth in the gaming peripherals industry.
2. PC Components - Corsair's acquisition of DROP expands its presence in the PC components industry, allowing for further innovation and product diversification.
3. E-commerce and Online Retail - The partnership between Corsair and DROP highlights the disruptive potential of e-commerce and online retail in the customization and enthusiast market.
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