Will Copybox Change the Face of Advertising?
Dave Bonsey — June 29, 2009 — Marketing
References: copyboxapp & agency.asia
According to an interview in Agency.Asia Magazine, Copybox is the tool that advertising agency creatives may well soon be using to create “reactive advertising”--global customization of how Internet ads look and behave based on the conditions of each exposure. Sound complicated?
It’s not. The gist of the ingenious platform is that since no two people or situations are alike, neither should ads.
Feedback on the app from the Agency.Asia Magazine, Alen Todorov is positive: "Normally when I write copy (for interactive) I know I have two paths I could follow: very targeted or very creative. This app seems to finally blend the two. Absolutely great."
Among the thousand developers who applied, it was chosen as one of 50 apps to be launched at TechCrunch50, 2008. So, is it the copywriters’ Photoshop? Judge for yourself.
It’s not. The gist of the ingenious platform is that since no two people or situations are alike, neither should ads.
Feedback on the app from the Agency.Asia Magazine, Alen Todorov is positive: "Normally when I write copy (for interactive) I know I have two paths I could follow: very targeted or very creative. This app seems to finally blend the two. Absolutely great."
Among the thousand developers who applied, it was chosen as one of 50 apps to be launched at TechCrunch50, 2008. So, is it the copywriters’ Photoshop? Judge for yourself.
Trend Themes
1. Global Ad Customization - Copybox introduces global customization of advertising based on individual exposure, creating opportunities for personalized and targeted advertising.
2. Reactive Advertising - Copybox enables the creation of reactive advertising, allowing ads to adjust to the conditions of each exposure in real time and creating innovative advertising possibilities.
3. Blending Targeted and Creative Approaches - Copybox combines targeted and creative advertising approaches, allowing for personalized ads that creatively engage consumers and offer new paths for advertising professionals.
Industry Implications
1. Advertising - Copybox disrupts the traditional advertising industry by introducing a new, personalized approach that allows advertising to adjust to individual exposure and offer greater engagement.
2. Marketing - Copybox opens up new possibilities for marketing professionals, offering the ability to create personalized and reactive advertisements that engage and adapt to individual consumers.
3. Technology - Copybox represents a technological innovation, using AI-driven customization to revolutionize the advertising and marketing industry and offer new possibilities for technology professionals.
3.8
Score
Popularity
Activity
Freshness
