The Copa Airlines Escape Campaign Takes You Away from Your Computer
Amelia Roblin — February 18, 2011 — Marketing
References: lowe-ssp3 & adsoftheworld
Computer desktop wallpaper is a great way to achieve a bit of a visual vacation while at work, but the Copa Airlines Escape campaign encourages you to step away from the on-screen landscape and towards the real thing.
A view of the sun setting on a beach or of a coral reef is a much improved experience first-hand, and the Copa Airlines Escape campaign by Lowe/SSP3 invites those in need of a getaway to turn their screensavers into travel life savers.
A view of the sun setting on a beach or of a coral reef is a much improved experience first-hand, and the Copa Airlines Escape campaign by Lowe/SSP3 invites those in need of a getaway to turn their screensavers into travel life savers.
Trend Themes
1. Real-life Escapes - The trend of encouraging individuals to take real-life vacations instead of just viewing them through their computer screens can create opportunities for disruption in the travel industry, such as personalized travel planning and experiences.
2. Interactive Advertising - Campaigns that invite users to actively participate in an experience, such as designing their dream vacations, could disrupt the advertising industry and increase consumer engagement.
3. Immersion Marketing - Taking viewers beyond passive observation to immersive participation in virtual reality travel experiences could create disruptive innovations in the marketing and entertainment industries.
Industry Implications
1. Travel and Tourism - This campaign can stimulate growth in the travel industry, especially by creating more customizable and interactive travel experiences.
2. Advertising and Marketing - This trend can disrupt advertising and marketing by focusing on creating deeper and more personal connections with consumers.
3. Entertainment and Media - The trend may inspire the creation of more immersive VR experiences and lead to disruptive innovation in the entertainment and media industries.
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