Miss Sixty Has Music, Video, Images
Going Like Sixty — March 18, 2008 — Marketing
References: misssixty
Of course Miss Sixty is just my fav online store. But if an online store doesn't have a lot of extras, they aren't going to keep their target market interested very long. The MySpacers need more than just a static web page.
Fortunately, Italian design house Miss Sixty doesn't disappoint. Their website is full of cool music and very unusual videos that can be shared, hopefully going viral.
Implications - Products that offer more interaction allow consumers to build a closer connection with a brand. Companies trying to draw in more customers could focus on this idea of building a relationship when coming out with new items.
Fortunately, Italian design house Miss Sixty doesn't disappoint. Their website is full of cool music and very unusual videos that can be shared, hopefully going viral.
Implications - Products that offer more interaction allow consumers to build a closer connection with a brand. Companies trying to draw in more customers could focus on this idea of building a relationship when coming out with new items.
Trend Themes
1. Interactive Fashion - Incorporating interactive elements in fashion websites allows for a closer and more engaging connection with consumers, offering disruptive innovation opportunities.
2. Multi-media Content - Including music, videos, and images on fashion websites enhances the user experience and encourages sharing, presenting disruptive innovation opportunities for brands.
3. Viral Marketing - Creating unique and shareable content on fashion websites can lead to viral marketing, providing disruptive innovation opportunities for brands to reach a wider audience.
Industry Implications
1. E-commerce - Integrating interactive features in online fashion stores can revolutionize the e-commerce industry by providing a more engaging and personalized shopping experience.
2. Fashion Design - Incorporating multi-media content into fashion websites opens up new possibilities for designers to showcase their creativity and style, driving disruptive innovation in the fashion industry.
3. Digital Marketing - Utilizing viral marketing strategies on fashion websites can revolutionize the digital marketing industry by leveraging user-generated content to drive brand awareness and engagement.
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