'Airside and Mother' Promote Firm + Earth
Jamie Coomber — July 31, 2007 — Eco
References: youtube
This is a really sweet animation put together by ad agencies Airside and Mother on how we can do our bit to save the earth. The interesting takeaway is that their animation actually serves as a great advertisement for the quality of their work... So in a way, this is a self promoting ad that also aims to save the world!
Implications - Eco-conscious organizations are looking to inspire the youth of today as they will be the new generation to inspire their younger peers. With the youngsters' short attention span, print ads and lectures aren't going to get through to them. Instead of using traditional methods, organizations will have to utilize the Internet, cartoons or anything with an entertainment factor that will get through to children.
Implications - Eco-conscious organizations are looking to inspire the youth of today as they will be the new generation to inspire their younger peers. With the youngsters' short attention span, print ads and lectures aren't going to get through to them. Instead of using traditional methods, organizations will have to utilize the Internet, cartoons or anything with an entertainment factor that will get through to children.
Trend Themes
1. Entertainment-education Hybrid Campaigns - Organizations will have to use entertaining content that also delivers socially responsible messages to capture the attention of younger audiences.
2. Self-promoting Ads with Social Responsibility Agenda - Businesses can blend self-promotion and social responsibility in their ad campaigns by producing creative content that promotes their brand while also addressing societal or environmental issues.
3. Digital Advertising Incorporating Social Responsibility - Businesses can use digital advertising to promote their products or services while at the same time addressing issues that are important to their customers and society at large.
Industry Implications
1. Advertising - Advertising companies can provide self-promoting ads that also address socially responsible issues to appeal to today's audience.
2. Entertainment - Entertainment industry players can produce content that serves to entertain as well as educate young audiences on social and environmental issues.
3. Digital Media - Digital media platforms can be leveraged to help businesses promote their products or services while addressing social and environmental issues in a way that resonates with their target audience.
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