Giaretti Cookware Adds Color and Style to Wall Art
Michael Plishka — March 16, 2010 — Art & Design
References: giaretti.it
While walking the floor of the International Housewares Show, I came across these works of art courtesy of Giaretti in Italy.
With Italian class, they're beautiful, catchy and endearing at first glance.
There's nothing archaic about these pieces of cookware. They're coated with what appears to based coating technology and even with that, they appear to come reasonably priced.
This is one set of hot cookware.
Implications - One of the best ways a company or brand can differentiate itself as a special brand is by featuring radical designs or alterations to a commonly used, everyday item. By coating these products with an unfamiliar pattern, the company creates an immediately recognizable image and style which consumers will associate with the brand.
With Italian class, they're beautiful, catchy and endearing at first glance.
There's nothing archaic about these pieces of cookware. They're coated with what appears to based coating technology and even with that, they appear to come reasonably priced.
This is one set of hot cookware.
Implications - One of the best ways a company or brand can differentiate itself as a special brand is by featuring radical designs or alterations to a commonly used, everyday item. By coating these products with an unfamiliar pattern, the company creates an immediately recognizable image and style which consumers will associate with the brand.
Trend Themes
1. Cookware Artistry - The trend of turning everyday cookware into works of art with unique designs and coatings offers opportunities for companies to differentiate their brand through radical designs or alterations.
2. Decorative Kitchenware - Decorative kitchenware is trendy and viable in the current market, giving companies the chance to add more liveliness to homes with their products.
3. Innovative Coating Technology - Innovative coating technology for cookware allows for striking designs and lasting durability, presenting opportunities for companies to enhance their product offerings with unique visuals and features.
Industry Implications
1. Cookware Industry - The cookware industry can benefit from incorporating innovative coating technologies and unique designs to create exciting and desirable products for consumers.
2. Home Decor Industry - The home decor industry can tap into the decorative kitchenware trend and offer consumers options to incorporate liveliness and creative expression into their homes.
3. Retail Industry - The retail industry can leverage the trend of cookware artistry to create differentiated product offerings and enhance the visual appeal of their kitchen and home goods sections.
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