Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,166 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,699 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,166 cutting edge ideas.

Mirrorless Camera Lenses

Clean the Sky - Positive Eco Trends & Breakthroughs

Cooke Optics Unveils a Collection of SP3 Prime Lenses for Video Viewing

— September 6, 2023 — Tech
Cooke Optics, a British manufacturer of film lenses, has officially showcased the new SP3 prime lens series, which is expected to benefit documentaries, sports, natural history, and YouTube videos thanks to its realistic picture quality. The range comprises the 25mm, 32mm, 50mm, 75mm, and 100mm focal lengths, all equipped with an E-mount.

“This ‘democratisation’ means that we can now offer truly cinematic glass to the traditional pro-video market at an accessible price point and with flexibility of camera mounts, enabling more DOP’s to enhance the narrative of their stories," said Tim Pugh, chief executive officer of Cooke Optics.

The lenses weigh between 500g/1.10 lbs and 690g/1.52 lbs, making them ideal for small-scale gimbals and drones that can withstand the size. All lenses in the SP3 collection come with a dual focus scale.

Image Credit: Cooke Optics
Trend Themes
1. Realistic Picture Quality - The new SP3 prime lens series from Cooke Optics offers realistic picture quality, making it ideal for documentaries, sports, natural history, and YouTube videos.
2. Democratisation of Cinematic Glass - Cooke Optics' SP3 prime lens series allows for the accessibility of cinematic glass to the pro-video market, providing flexibility of camera mounts at an accessible price point.
3. Lightweight and Versatile - Weighing between 500g/1.10 lbs and 690g/1.52 lbs, the SP3 prime lenses are perfect for small-scale gimbals and drones, offering a range of focal lengths and a dual focus scale.
Industry Implications
1. Film and Videography - The SP3 prime lenses from Cooke Optics are set to benefit the film and videography industry, enhancing the quality of documentaries, sports coverage, natural history programs, and YouTube videos.
2. Camera Equipment Manufacturing - Manufacturers in the camera equipment industry have an opportunity to explore the production of lightweight and versatile lenses, catering to the needs of small-scale gimbals, drones, and other portable camera setups.
3. Broadcasting and Online Video Platforms - Broadcasters and online video platforms can take advantage of the SP3 prime lens series to offer their audience enhanced picture quality in documentaries, sports coverage, natural history programs, and YouTube videos.
2.3
Score
Popularity
Activity
Freshness