Converse's Urban Utility Line Blends Practicality with Style
Ellen Smith — December 27, 2018 — Fashion
Converse's Urban Utility Line blends practicality with style, offering consumers a pair of shoes that have been infused with elements to protect the wearer from harsh weather conditions.
These shoes are perfect for the outdoorsy type as they arrive in Converse's Chuck Taylor High-tops silhouette, which offers coverage and comfort. The shoes feature an all-over color palette of either orange, black or purple, with the laces and soles matching. A small patch on the ankle signifies the Converse brand. Also included in this patch is the shoe brand's Mountain Club -- which served as an inspiration for the design of these urban utility shoes. Meanwhile text above the shoe's sole reads "Gore-Tex" marking the collaboration.
These shoes are perfect for the outdoorsy type as they arrive in Converse's Chuck Taylor High-tops silhouette, which offers coverage and comfort. The shoes feature an all-over color palette of either orange, black or purple, with the laces and soles matching. A small patch on the ankle signifies the Converse brand. Also included in this patch is the shoe brand's Mountain Club -- which served as an inspiration for the design of these urban utility shoes. Meanwhile text above the shoe's sole reads "Gore-Tex" marking the collaboration.
Trend Themes
1. Outdoor-inspired Footwear - Opportunity for disruptive innovation: Develop high-top sneakers infused with elements to protect wearers from harsh weather conditions, blending practicality with style.
2. All-weather Shoes - Opportunity for disruptive innovation: Create utility-focused sneakers using materials like Gore-Tex to enhance protection and durability in various weather conditions.
3. Utility Fashion - Opportunity for disruptive innovation: Design footwear that combines practicality and style, catering to consumers who value both functionality and fashion.
Industry Implications
1. Sports and Outdoor Gear - Opportunity for disruptive innovation: Develop innovative footwear solutions that meet the demands of outdoor enthusiasts and athletes seeking protection and performance.
2. Fashion and Apparel - Opportunity for disruptive innovation: Introduce utility-focused sneakers that tap into the intersection of fashion and functionality, appealing to style-conscious consumers.
3. Outdoor Retail - Opportunity for disruptive innovation: Offer a range of all-weather shoes in outdoor retail stores, catering to customers looking for footwear that can withstand harsh weather conditions.
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