This Vintage-Inspired Converse Sneaker Design Results from a Collaboration
Riley von Niessen — August 18, 2016 — Fashion
References: pleasuresnow & hypebeast
In order to create the Pink Panther Converse sneaker design, the iconic brand paired with PLEASURES, a Los Angeles-based streetwear label and Commonwealth, a menswear retailer.
Both the PLEASURES and Commonwealth names are included on the sides of the classic sneaker model along with an image of the vintage cartoon character. The colorway is a vibrant light pink to enhance this theme, which is contrasted by white laces and a thick sole, as well as a black stripe that flows through it. Dubbed the 'Dual Personalities' model, the sneaker is available exclusively from PLEASURES and Commonwealth's online stores.
The collaborative Converse sneaker design is not the first time the streetwear label and retailer have paired up however, showing that more products and apparel are likely to come from the two in the future.
Both the PLEASURES and Commonwealth names are included on the sides of the classic sneaker model along with an image of the vintage cartoon character. The colorway is a vibrant light pink to enhance this theme, which is contrasted by white laces and a thick sole, as well as a black stripe that flows through it. Dubbed the 'Dual Personalities' model, the sneaker is available exclusively from PLEASURES and Commonwealth's online stores.
The collaborative Converse sneaker design is not the first time the streetwear label and retailer have paired up however, showing that more products and apparel are likely to come from the two in the future.
Trend Themes
1. Collaborative Sneaker Designs - The collaboration between Converse, PLEASURES, and Commonwealth highlights the trend of brands partnering to create unique sneaker designs.
2. Vintage-inspired Aesthetics - The Pink Panther Converse sneaker design taps into the trend of nostalgia and retro themes in fashion, appealing to consumers who seek a throwback style.
3. Exclusivity Through Online Retail - The exclusive availability of the 'Dual Personalities' sneaker model through PLEASURES and Commonwealth's online stores reflects the trend of brands using online platforms to create a sense of exclusivity.
Industry Implications
1. Streetwear - The collaboration between PLEASURES and Commonwealth demonstrates innovation opportunities for streetwear brands to partner with iconic labels, creating unique and limited-edition designs.
2. Footwear - The Pink Panther Converse sneaker design showcases disruptive innovation opportunities for footwear companies to incorporate nostalgic and cartoon-inspired aesthetics into their products.
3. E-commerce - The exclusive online release of the 'Dual Personalities' sneaker model highlights opportunities for e-commerce platforms to create exclusive shopping experiences and drive consumer demand by limiting product availability.
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