Miley Cyrus Designs The New Converse Pride Capsule
Miley Cyrus designs the special Converse Pride collection for the lifestyle label, offering both apparel and footwear. The colorful capsule sees iconic silhouettes such as the Chuck Taylor All Star Platform Hi sneakers as it takes a new multi-color stack iteration and is accented with a Happy Hippie Foundation logo in place of Converse's classic star detail. There is also the Chuck 70 Hi sneakers with multi-panel stripes across the uppers and the Chuck Taylor All Star in a low cut and decorated with multicolor polka-dots.
Notably, all of the Converse Pride collection's proceeds will go directly towards LGBTQ+ youth community partners globally. This includes the aforementioned Happy Hippie Foundation, RainbowYOUTH, Minus 18, and the It Gets Better Project. The label also draws in a group of talented artists and illustrators to spread the positive message of Pride across several mediums through posters that see a plethora of colors and typography. The Converse Pride collection is now available to shop online at Converse and at select Converse store locations.
Notably, all of the Converse Pride collection's proceeds will go directly towards LGBTQ+ youth community partners globally. This includes the aforementioned Happy Hippie Foundation, RainbowYOUTH, Minus 18, and the It Gets Better Project. The label also draws in a group of talented artists and illustrators to spread the positive message of Pride across several mediums through posters that see a plethora of colors and typography. The Converse Pride collection is now available to shop online at Converse and at select Converse store locations.
Trend Themes
1. Celebrity-designed Pride Collections - The emergence of celebrity-designed pride collections which help promote LGBTQ+ rights and donate proceeds to community partners presents an opportunity for brands to develop inclusive collaborations that support social causes.
2. Fashion and Social Advocacy - The convergence of fashion and social advocacy, exemplified by collections like Miley Cyrus' Converse Pride collection, opens up disruptive innovation opportunities for brands to use their influence to promote social causes while demonstrating their commitment to sustainability and diversity.
3. Collaborations for a Cause - The rise of collaborations that benefit social causes is a trend that both established and emerging brands can take advantage of to expand their reach and connect with consumers who are increasingly drawn to ethical and socially responsible brands.
Industry Implications
1. Fashion - The fashion industry can leverage the emergence of pride collections to create meaningful collaborations, promote diversity and inclusion, and raise funds for social causes.
2. Social Activism - Social activism can provide innovative opportunities for industries to collaborate with celebrities and brands to amplify campaigns for a variety of causes, including LGBTQ+ rights and social advocacy.
3. Marketing and Advertising - Marketing and advertising can tap into the trend of collaborations for a cause to create impactful campaigns and engage consumers who are increasingly looking for brands that align with their values.
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