The Converse Gorillaz Collection Features Exclusive Artwork
Michael Hines — February 10, 2012 — Fashion
References: converse & highsnobiety
You will soon be able to represent your love for the song Feel Good Inc. on your feet thanks to the Converse Gorillaz Collection. Converse has just released detailed images of the four shoes being released as part of their collaboration with the Gorillaz and they're on the bleeding edge.
The art for the Converse Gorillaz Collection was created by Gorillaz co-creator Jamie Hewlett. The prints on these shoes are all exclusive and were inspired by past Gorillaz artwork. The Converse and Gorillaz collaboration goes even further than shoes though. The band, along with Andre 3000 and James Murphy, are recording a special track for the shoe company titled 'DoYaThing.' The Converse Gorillaz Collection along will be available sometime in February and the special track will be released for free on February 23rd.
The art for the Converse Gorillaz Collection was created by Gorillaz co-creator Jamie Hewlett. The prints on these shoes are all exclusive and were inspired by past Gorillaz artwork. The Converse and Gorillaz collaboration goes even further than shoes though. The band, along with Andre 3000 and James Murphy, are recording a special track for the shoe company titled 'DoYaThing.' The Converse Gorillaz Collection along will be available sometime in February and the special track will be released for free on February 23rd.
Trend Themes
1. Cartooned Footwear - Disruptive innovation opportunity: Collaborations between artists and footwear brands to create exclusive and artistic shoe collections.
2. Music-fashion Collaborations - Disruptive innovation opportunity: Partnership between musicians and fashion brands to create unique products and experiences for consumers.
3. Limited Edition Collections - Disruptive innovation opportunity: Brands creating limited edition products with exclusive artwork to attract collector and enthusiast markets.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Integrating artistic collaborations into footwear designs to differentiate and attract a niche customer base.
2. Music - Disruptive innovation opportunity: Exploring collaborations between musicians and fashion brands to create innovative and unique marketing strategies.
3. Fashion - Disruptive innovation opportunity: Collaborating with artists and musicians to develop limited edition collections and exclusive products that resonate with consumers seeking unique and exclusive fashion items.
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