The Converse Bag Collection Offers Highly Stylish Gym & Weekend Satchels
Jaime Neely — August 6, 2011 — Fashion
References: converse & freshnessmag
The iconic shoe brand recently released its Converse Bag Collection. Chuck Taylor enthusiasts will flock to the wide range of bags this collection has to offer. The Converse Bag Collection features weekend duffel bags, knapsacks and sophisticated leather satchels.
The brand kept things clean and simple when it comes to the color palette, which includes red, blue, gray, black and cream. The satchel is offered in black, red, blue and white. While most pieces in the Converse Bag Collection complement the brand's sport and casual style, the leather satchels are very posh.
Implications - Businesses that choose to extend the selection and types of products that their brand offers to clients will likely experience favorable results. If the new products embrace comparable qualities as their other items, it is likely consumers will choose to invest.
The brand kept things clean and simple when it comes to the color palette, which includes red, blue, gray, black and cream. The satchel is offered in black, red, blue and white. While most pieces in the Converse Bag Collection complement the brand's sport and casual style, the leather satchels are very posh.
Implications - Businesses that choose to extend the selection and types of products that their brand offers to clients will likely experience favorable results. If the new products embrace comparable qualities as their other items, it is likely consumers will choose to invest.
Trend Themes
1. Extended Product Offerings - Expanding the range of products offered by a brand can lead to favorable results.
2. Clean and Simple Design - Utilizing a clean and simple color palette can enhance the appeal of products.
3. Mixing Styles - Introducing sophisticated and posh items among sport and casual products can attract a wider range of consumers.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can benefit from expanding their product offerings to include bags and backpacks.
2. Athletic Goods - The athletic goods industry can explore opportunities to offer stylish and sporty bags to complement their existing product lines.
3. Luggage and Travel - The luggage and travel industry can innovate by introducing bags with clean and simple design elements to cater to style-conscious travelers.
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