'Cotton On Kids' Makes Raunchy Tops for Babies
Shelby Lee Walsh — July 28, 2009 — Life-Stages
References: cottonon.au & news.au
Cotton On Kids is a clothing company in the face of a lot of controversy. Their baby tees feature slogans like “The condom broke,” “Pardon my nipple breath,” and “I’m living proof my mum is easy.” Needless to say, people are outraged by these snarky tee-shirts.
Some are calling for the rompers and tops to be withdrawn, but Cotton On Kids says that they are doing this purely for laughs.
Would you dress your newborn in something that said, “I’m a tits man?”
Some are calling for the rompers and tops to be withdrawn, but Cotton On Kids says that they are doing this purely for laughs.
Would you dress your newborn in something that said, “I’m a tits man?”
Trend Themes
1. Controversial Children's Fashion - Disruptive innovation opportunity: Develop a line of children's clothing that combines edgy design with positive messaging.
2. Humor-driven Baby Apparel - Disruptive innovation opportunity: Create a line of funny baby tees that appeal to parents with a sense of humor while maintaining appropriateness.
3. Ethics in Children's Fashion - Disruptive innovation opportunity: Develop guidelines or industry standards to ensure appropriate and ethical messaging in children's clothing.
Industry Implications
1. Children's Fashion - Disruptive innovation opportunity: Introduce innovative materials, designs, and messaging techniques in the children's fashion industry.
2. Humor and Comedy - Disruptive innovation opportunity: Explore collaborations between the comedy industry and the fashion industry to create unique and humorous apparel for various age groups.
3. Ethical Consumer Goods - Disruptive innovation opportunity: Establish a market niche by focusing on ethically produced and socially responsible children's clothing that aligns with parents' values.
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