The New Salesforce Content Management System Offers More Customization
Daniel Johnson — November 14, 2019 — Tech
References: salesforce & techcrunch
Salesforce revealed a new Content Management System, which will help users put out material on multiple different channels. The company states that the new Content Management System does not require strong technical expertise to use. Additionally, the new tool allows Salesforce users to produce content that is more personalized.
One of the Salesforce VPs, Anna Rosenman, spoke about the new tool, “Our customers have been asking for a dedicated CMS. The systems that they’ve been relying on so far tend to be legacy tools that are hard to use and built for a single-channel or site.” The new system provides flexible new tools, however, users can still access the legacy tools as needed.
Image Credit: Salesforce
One of the Salesforce VPs, Anna Rosenman, spoke about the new tool, “Our customers have been asking for a dedicated CMS. The systems that they’ve been relying on so far tend to be legacy tools that are hard to use and built for a single-channel or site.” The new system provides flexible new tools, however, users can still access the legacy tools as needed.
Image Credit: Salesforce
Trend Themes
1. Personalized Sales Tools - Salesforce's new Content Management System allows for more personalized sales tools.
2. Streamlined Content Management - Salesforce's new Content Management System offers a more customizable and easy-to-use system for content management.
3. Multichannel Content Distribution - Salesforce's new Content Management System enables users to put out material on multiple different channels.
Industry Implications
1. Salesforce Integration and Customization Services - Custom development of Salesforce's new Content Management System for individual clients will be a disruptive innovation opportunity for Salesforce integration and customization service companies.
2. Marketing Automation Software - Salesforce's new Content Management System provides a disruptive innovation opportunity in the marketing automation software industry for companies that can integrate more personalized sales tools.
3. Digital Content Agencies - Salesforce's new Content Management System provides a disruptive innovation opportunity in the digital content agency industry, allowing for streamlined content management and multichannel content distribution.
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