Infographic Delves into the Depths Consumer Psychology
Tia Clarke — January 25, 2013 — Business
References: psychologytoday.org & bestpsychologydegrees.org
This infographic dishes some incredibly useful secrets behind consumer psychology. By delving deep into subjects like why consumers choose particular products, the study finds that simplifying the options available to people actually leads to more customer satisfaction. The study finds: “People want as many options as possible, but want to be able to decide what to buy as easily as possible,” and ascertains that “choice is an illusion.”
The study also reveals that one of the most powerful tools marketers have is compiling detailed information on their customers and studying shopping behavioural patterns, which can maximize sales and efficiency. The study concludes with the advice for consumers to become ‘satisficers,’ being happy with what you’ve got, as opposed to a ‘maximizers’ who are constantly seeking something, engaging in upward comparison and are therefore less happy than ‘satisficers.’
The study also reveals that one of the most powerful tools marketers have is compiling detailed information on their customers and studying shopping behavioural patterns, which can maximize sales and efficiency. The study concludes with the advice for consumers to become ‘satisficers,’ being happy with what you’ve got, as opposed to a ‘maximizers’ who are constantly seeking something, engaging in upward comparison and are therefore less happy than ‘satisficers.’
Trend Themes
1. Consumer Psychology - Disruptive innovation opportunity: Develop products and marketing strategies that simplify options and enhance customer satisfaction.
2. Data Analytics - Disruptive innovation opportunity: Utilize detailed customer information and shopping behavioral patterns to optimize sales and operational efficiency.
3. Satisficer Vs Maximizer - Disruptive innovation opportunity: Create products and experiences that cater to the satisfaction mindset, promoting contentment rather than constant seeking.
Industry Implications
1. Consumer Goods - Disruptive innovation opportunity: Apply consumer psychology insights to streamline product offerings and improve customer satisfaction in the consumer goods industry.
2. Marketing and Advertising - Disruptive innovation opportunity: Leverage data analytics to enhance advertising campaigns and target customers effectively in the marketing and advertising industry.
3. Personal Development - Disruptive innovation opportunity: Develop products and services that promote satisfaction over constant seeking in the personal development industry.
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