adidas Introduced a New Consortium Workshop Collection
References: adidas & highsnobiety
adidas Originals is preparing to launch its new Workshop Consortium collection comprised of two silhouettes -- the Falcon and the SS2G. The Consortium Workshop is a series of products that the label designs in-house to challenge its technical thinking skills and push creative boundaries. This time, the new sneakers boast a mixed design, tapping into visual elements from other footwear models by the brand and drawing inspiration from a range of sports. There are influences from skateboarding, running and soccer infused into the design.
The highlighting element of both models is the enclosure system, as it is fastened using toggles and tucked in at the front. Both sneakers are predominantly white throughout the uppers with touches of navy blue and yellow. The Falcon sneaker has sock-imitating ankle supports and Primeknit uppers. The SS2G sneakers have suede panel details on the sides and a shell-toe.
The highlighting element of both models is the enclosure system, as it is fastened using toggles and tucked in at the front. Both sneakers are predominantly white throughout the uppers with touches of navy blue and yellow. The Falcon sneaker has sock-imitating ankle supports and Primeknit uppers. The SS2G sneakers have suede panel details on the sides and a shell-toe.
Trend Themes
1. Toggle-fastened Sneakers - The use of toggles to fasten sneakers offers a disruptive innovation opportunity for footwear brands to explore new enclosure systems.
2. Mixed Design Footwear - Mixing visual elements from different footwear models provides a disruptive innovation opportunity for brands to create unique and versatile shoe designs.
3. Influenced by Multiple Sports - Drawing inspiration from various sports allows for a disruptive innovation opportunity to create sneakers that cater to different athletic needs and style preferences.
Industry Implications
1. Footwear - The footwear industry can capitalize on the toggle-fastened sneaker trend by incorporating this unique enclosure system into their designs.
2. Fashion - The fashion industry can leverage the mixed design footwear trend to offer consumers innovative and statement-making shoe options.
3. Sports - The sports industry can tap into the trend of sneakers influenced by multiple sports to cater to athletes looking for performance-enhancing shoes with style.
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