This Eco-Friendly Beauty Brand is Launching a New Line with Target
Katherine Pendrill — May 12, 2016 — Eco
Conscious beauty brand 'Beautycounter' recently announced that it is teaming up with Target to launch a limited-edition collection. The brand was originally created by Gregg Renfrew as a safe alternative to other cosmetics companies that use harmful and environmentally damaging ingredients. Now Beautycounter is giving Target customers a chance to test out its products in the form of an exclusive 22-piece collection.
The new Beautycounter collection will maintain the brand's commitment to using cleaner and safer ingredients. The range will include some of the brand's classic products sold at a discount price, as well as new items sold exclusively at Target. Some of these products include eye cream, body butter and face oil. The collection will hit stores on September 12th and every item will be priced at $39 or less.
The new conscious beauty collection caters to the growing number of consumers looking for makeup that is not only safer for humans, but also better for the environment.
The new Beautycounter collection will maintain the brand's commitment to using cleaner and safer ingredients. The range will include some of the brand's classic products sold at a discount price, as well as new items sold exclusively at Target. Some of these products include eye cream, body butter and face oil. The collection will hit stores on September 12th and every item will be priced at $39 or less.
The new conscious beauty collection caters to the growing number of consumers looking for makeup that is not only safer for humans, but also better for the environment.
Trend Themes
1. Eco-friendly Collaborations - Opportunities for companies to team up with eco-friendly brands to capitalize on increasing consumer demand for environmentally-conscious products.
2. Clean Beauty Product Lines - Companies can create new product lines that cater to growing demand for beauty products made with safer and cleaner ingredients.
3. Discounted Green Beauty - Opportunities for companies to create limited-edition collections with eco-friendly brands to make sustainable beauty products more accessible and affordable for everyone.
Industry Implications
1. Beauty and Personal Care - Incorporating eco-friendly ingredients and packaging into traditional beauty and personal care products to appeal to consumers' growing concern for the environment.
2. Retail - Partnering with eco-friendly beauty brands to create limited-edition collections that drive traffic to stores and increase sales of sustainable products.
3. Sustainability - Encouraging the use of sustainable ingredients and packaging in all products to help reduce the negative impact on the environment.
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