The Crew Lets Users Participate in Competitive Rowing Training
Justin Lam — August 22, 2018 — Tech
References: truerowing & fastcompany
Connected fitness equipment is becoming increasingly popular in modern home gyms and now fitness enthusiasts can add connected rowing machines to their collections. Known as the Crew this rowing machine lets users utilize a screen while exercising and provides them with a fitness class they can follow along with at home. However, unlike other fitness classes, the one provided by on these connected rowing machines doesn't come from a studio. Instead, the experience offered comes from a live broadcast of Boston's Charles River.
In addition to providing a gorgeous broadcast of the Charles River, the connected rowing machines also provide classes taught by members of the United States rowing team as they prepare for upcoming competitions. The inclusion of these classes ensures intense and realistic workouts while also providing unpredictable and exciting live classes to people at home.
In addition to providing a gorgeous broadcast of the Charles River, the connected rowing machines also provide classes taught by members of the United States rowing team as they prepare for upcoming competitions. The inclusion of these classes ensures intense and realistic workouts while also providing unpredictable and exciting live classes to people at home.
Trend Themes
1. Connected Fitness Equipment - There is an opportunity for disruptive innovation in creating more interactive and personalized connected fitness equipment for home gyms.
2. Live Broadcast Fitness Classes - Creating live broadcast fitness classes could provide an opportunity for fitness instructors to reach a larger audience and offer more convenient classes for at-home workouts.
3. Athlete-led Fitness Programs - Partnering with professional athletes to create fitness programs can capitalize on their expertise and provide unique and highly effective workouts for consumers.
Industry Implications
1. Home Gym Equipment - Manufacturers of home gym equipment could create more interactive and personalized connected fitness equipment for home use.
2. Fitness Studios - Fitness studios could partner with technology companies to develop and offer live broadcast fitness classes for their clients.
3. Athletic Apparel - Athletic apparel companies could pivot into providing athlete-led fitness programs and unique workout plans.
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