Lorusso's Products Include Jams and Edible "Pearls"
Mishal Omar — February 10, 2017 — Marketing
References: lorussofood & packagingoftheworld
The Spanish brand Lorusso offers a condiment collection that is both dynamic and creative in the products it offers.
The brand enlisted the creative agency Cabello x Mure to create the visual identity for its products, and the resulting condiment collection features glass square-shaped jars with circular silver lids. The jars are fit into white cardboard sleeves that feature decorative triangular patterns on them. The collection itself offers jams in flavors that include strawberry, blueberry, peach and cranberry marmalade. Some of the more experiential products it offers include its 'Aove Pearls,' which are small extra virgin olive oil spheres that are similar in appearance and texture to caviar.
This condiment collection features products that are both classic and experiential, making it ideal for consumers who enjoy a little bit of both.
The brand enlisted the creative agency Cabello x Mure to create the visual identity for its products, and the resulting condiment collection features glass square-shaped jars with circular silver lids. The jars are fit into white cardboard sleeves that feature decorative triangular patterns on them. The collection itself offers jams in flavors that include strawberry, blueberry, peach and cranberry marmalade. Some of the more experiential products it offers include its 'Aove Pearls,' which are small extra virgin olive oil spheres that are similar in appearance and texture to caviar.
This condiment collection features products that are both classic and experiential, making it ideal for consumers who enjoy a little bit of both.
Trend Themes
1. Dynamic Condiment Collections - Creating condiment collections that offer a variety of creative and experiential products can attract consumers seeking unique flavor experiences.
2. Creative Packaging Designs - Developing visually appealing and innovative packaging designs, such as glass square-shaped jars with decorative patterns, can enhance the overall appeal of condiment collections.
3. Experiential Food Trends - Incorporating novel and experiential food products like 'Aove Pearls' can cater to consumers looking for innovative and engaging culinary experiences.
Industry Implications
1. Food Production Industry - Manufacturing unique condiment collections with creative flavors and experiential products can drive growth and customer engagement in the food production industry.
2. Packaging Industry - Designing innovative and visually appealing packaging solutions for condiment collections presents opportunities for growth and differentiation within the packaging industry.
3. Gourmet Food Retail Industry - Introducing dynamic and experiential condiment collections, such as those offering unique jams and 'Aove Pearls,' can attract discerning consumers and drive sales in the gourmet food retail industry.
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