The 'Concord Mid II' From Adidas Comes in Sand and Black
Riley von Niessen — October 30, 2016 — Fashion
The 'Concord Mid II' is a casual sneaker release from adidas that's well-suited to consumers who are looking to diversify their footwear style with a flair that isn't overly bold.
With a silhouette that hits mid-high, the snakeskin sneakers have a certain eye-catching appeal that's enhanced by the rather unconventional material that covers it, especially in the case of the sand colorway that adidas offers it in. For those seeking out a look that's a little more subtle, the black variation is likely to be a better fit.
Both versions of the Concord Mid II have the snakeskin uppers contrasted with white components, which mark the three-stripe design that's iconic to adidas on the sides, as well as the tongue, laces, sole and bits of the heel.
With a silhouette that hits mid-high, the snakeskin sneakers have a certain eye-catching appeal that's enhanced by the rather unconventional material that covers it, especially in the case of the sand colorway that adidas offers it in. For those seeking out a look that's a little more subtle, the black variation is likely to be a better fit.
Both versions of the Concord Mid II have the snakeskin uppers contrasted with white components, which mark the three-stripe design that's iconic to adidas on the sides, as well as the tongue, laces, sole and bits of the heel.
Trend Themes
1. Snakeskin Sneakers - The use of unconventional materials such as snakeskin in sneaker design is a disruptive innovation opportunity for companies looking to diversify their offerings.
2. Mid-high Silhouettes - The mid-high silhouette trend presents an opportunity for businesses to tap into consumers' desire for unique and eye-catching footwear.
3. Contrasting Designs - Sneakers with contrasting designs, such as the white components on the 'Concord Mid II', are a trend that companies can continue to build on to appeal to fashion-conscious consumers.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend of using non-traditional materials and unique designs to create eye-catching products.
2. Fashion - The fashion industry can tap into the demand for footwear that is both trendy and functional, as seen with the mid-high sneaker silhouette trend.
3. Retail - Retail companies can take advantage of this trend by offering consumers a variety of unique footwear options, creating opportunities for differentiation in a crowded market.
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