The Spotify Concert Section Suggests Local Music Shows for Listeners
Cadhla Gray — November 13, 2015 — Tech
Spotify is adding to its song suggesting service by providing concert recommendations for listeners as well. Similar to how the main platform functions, the app will analyze the music that the listener enjoys and plays often -- looking at things like artist, genre and style. Basing its recommendations off this information, the 'Concerts' section of the app will give users a list of curated musical events.
Not only does the app tailor these concert recommendations to the user's preferences but also to their location. Therefore, it will only list concerts in or near the user's city, so as not to tempt them with shows they can't likely attend.
The new section in the Spotify app was born out of a collaboration between SongKick and Spotify -- SongKick offering a platform to buy the concert tickets as well.
Not only does the app tailor these concert recommendations to the user's preferences but also to their location. Therefore, it will only list concerts in or near the user's city, so as not to tempt them with shows they can't likely attend.
The new section in the Spotify app was born out of a collaboration between SongKick and Spotify -- SongKick offering a platform to buy the concert tickets as well.
Trend Themes
1. Personalized Concert Recommendations - Spotify's concert recommendation app analyzes user preferences to suggest personalized musical events.
2. Location-based Suggestions - The app only lists concerts in or near the user's city to increase attendance likelihood.
3. Collaborative Ticket Purchasing - SongKick and Spotify collaborate to offer a platform for purchasing concert tickets within the app.
Industry Implications
1. Music Streaming - The personalized concert recommendation app enhances the user experience and engagement on music streaming platforms.
2. Event Ticketing - The collaboration between SongKick and Spotify provides a seamless ticket purchasing experience for concert-goers.
3. Location-based Services - The app's ability to suggest concerts based on user location opens up new opportunities for location-based advertising and promotions.
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