Jeremy Gutsche — January 24, 2006 — World
References: news.yahoo
In an effort to cut down on crime, Mexico city police are offering computers for guns. Yes, that's right, a straight up trade of laptops for pistols. The idea isn't to transform gangster criminals into computer coders, but it's close.
"People often have a gun at home, which could perhaps be for self-defense, but sadly it becomes a family tragedy when it is not used properly " Guadalupe Lopez, a government official, told Reuters.
Implications - Social responsibility is a standard that most customers expect from the businesses they patronize. Programs or advertising initiatives that endeavor to curb crime, reduce discrimination or simply encourage overall well-being will be favored by a large demographic. With that in mind, companies should showcase the social good they support in local communities and abroad.
"People often have a gun at home, which could perhaps be for self-defense, but sadly it becomes a family tragedy when it is not used properly " Guadalupe Lopez, a government official, told Reuters.
Implications - Social responsibility is a standard that most customers expect from the businesses they patronize. Programs or advertising initiatives that endeavor to curb crime, reduce discrimination or simply encourage overall well-being will be favored by a large demographic. With that in mind, companies should showcase the social good they support in local communities and abroad.
Trend Themes
1. Gun-for-laptop Trade - Businesses can explore buyback programs or offer similar trade-in deals to incentivize firearms owners to disarm and prevent accidents or violent incidents.
2. Socially Responsible Initiatives - Companies can increase their appeal to customers by highlighting their support for impactful social causes like reducing crime, discrimination, and promoting well-being.
3. Public-private Partnerships - Governments can work with businesses to adopt innovative solutions to social problems such as gun violence, which can attract more support and resources.
Industry Implications
1. Computer/electronics Industry - Computer manufacturers and retailers can expand their customer base by partnering with law enforcement to offer laptop incentives that help reduce crime and keep communities safe.
2. Law Enforcement Industry - Police departments can adopt innovative approaches to gun control by working with companies and civic organizations to offer trade-in programs and other initiatives that promote safety and education.
3. Social Responsibility Consulting Industry - Consulting firms that specialize in social responsibility and corporate sustainability can provide expertise and guidance to companies that want to develop and showcase their commitment to impactful social causes.
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