Commes des Garcons for H & M (UPDATE)
Marissa Brassfield — October 24, 2008 — Business
References: hm & coolhunting
We warned you about the Commes des Garcons collection for H & M way back in April, but snaps from the designer’s lookbook have finally been released.
As you can see from the images in the gallery, the Commes des Garcons collection for H & M will feature the same external embroidery, disjointed wool outfits and polka dots that we’re used to seeing from the fashion house.
Unfortunately, we won’t see typical H & M prices for these pieces. While a $350 signature Commes des Garcons dress is no H & M deal, it’s a steal compared to the thousands a Commes des Garcons dress would ordinarily command.
As Cool Hunting reports, the Commes des Garcons line will hit H & M on November 13, 2008.
As you can see from the images in the gallery, the Commes des Garcons collection for H & M will feature the same external embroidery, disjointed wool outfits and polka dots that we’re used to seeing from the fashion house.
Unfortunately, we won’t see typical H & M prices for these pieces. While a $350 signature Commes des Garcons dress is no H & M deal, it’s a steal compared to the thousands a Commes des Garcons dress would ordinarily command.
As Cool Hunting reports, the Commes des Garcons line will hit H & M on November 13, 2008.
Trend Themes
1. Affordable Luxury Fashion - The collaboration between Commes des Garcons and H & M offers consumers the opportunity to purchase high-end designer clothing at more affordable prices.
2. Designer Collaborations - The success of the Commes des Garcons collection for H & M opens up opportunities for other luxury fashion brands to collaborate with fast fashion retailers to reach a wider audience and increase brand awareness.
3. Limited Edition Collections - The release of limited edition collections by luxury fashion brands in collaboration with affordable retailers creates a sense of exclusivity and urgency among consumers, driving sales and generating buzz.
Industry Implications
1. Fashion Retail - Fast fashion retailers like H & M can capitalize on designer collaborations to attract new customers and increase sales.
2. Luxury Fashion - High-end fashion brands can explore partnerships with fast fashion retailers to expand their reach and make their designs more accessible to a broader consumer base.
3. E-commerce - The online availability of limited edition designer collections can create new opportunities for e-commerce platforms to attract fashion-savvy consumers and drive online sales.
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