These Marvel Pajama Sets Will Definitely Keep You Up at Night
David Halpert — April 19, 2011 — Fashion
References: spencersonline & bleedingcool
Do you have an undying love for comic books? Do you also have a girlfriend? Most nerds would consider that having your cake and eating too, but if your girlfriend is as big a comic book fan as you are, then you might want to consider giving her one of these fantastic Marvel Pajama Sets.
Distributed by popular web retailer Spencer Gifts, these Marvel Pajama Sets are meant to resemble five of the greatest female superheroes released by Marvel (Black Widow, She-Hulk, Captain America, Emma Frost, and Spider Woman respectively). The shirts come in three sizes, with each capable of transforming your girlfriend into a superhero by night.
Distributed by popular web retailer Spencer Gifts, these Marvel Pajama Sets are meant to resemble five of the greatest female superheroes released by Marvel (Black Widow, She-Hulk, Captain America, Emma Frost, and Spider Woman respectively). The shirts come in three sizes, with each capable of transforming your girlfriend into a superhero by night.
Trend Themes
1. Superhero Pajama Sets - Novelty clothing items that have the power to turn an ordinary event like sleep into a fun activity with superhero themes.
2. Female Superheroes Apparel - Unique way to incorporate female superheroes into fashion appeals to both comic book fans and fashion enthusiasts alike.
3. Nerd Fashion - A fast-growing style trend that caters to people who want to showcase their love for comics while making a statement through their look.
Industry Implications
1. Apparel - The apparel industry has the opportunity to diversify their offerings and create fun, creative, and cool superhero-themed products for consumers.
2. E-commerce - Sub-niche lines of clothing can do well because of targeted marketing on e-commerce sites like Spencer Gifts where the eager comic book fans are more likely to shop.
3. Cosplay - Since cosplaying is becoming a mainstream hobby, there is an opportunity for brands to create licensed superhero costumes, or costume segments that will make cosplayers look and feel like the superhero they admire.
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