The Comic Book Lamp Mash Up Features Classic Marvel Superhero Covers
Akihiko Tse — October 4, 2013 — Marketing
References: elitefixtures & elitefixtures
With over 250,000 lighting products in stock, EliteFixtures believe their lamps to be pretty super, which is why they have created a comic book lamp mash-up to highlight its extraordinary abilities.
The New York- and New Jersey-based company combined pictures of its lamps in action with some notable characters from various comic book characters. In one, The Hulk is seen trying to crush The Lamp, while another features the 'Arachlamp' tangled in a web on a Spiderman cover; part one of five of 'Torment.'
The impressive mash ups are seamlessly blended in with the comic covers, and some even need a bit of looking around to spot them. Other not-so-inconspicuous comic book lamp mash ups include an X-Men cover of Wolverine scything down a lamp, while a Wonder Woman cover shows her trying to stop a torpedoing lamp while being tied down and bombarded by aircraft missiles.
The New York- and New Jersey-based company combined pictures of its lamps in action with some notable characters from various comic book characters. In one, The Hulk is seen trying to crush The Lamp, while another features the 'Arachlamp' tangled in a web on a Spiderman cover; part one of five of 'Torment.'
The impressive mash ups are seamlessly blended in with the comic covers, and some even need a bit of looking around to spot them. Other not-so-inconspicuous comic book lamp mash ups include an X-Men cover of Wolverine scything down a lamp, while a Wonder Woman cover shows her trying to stop a torpedoing lamp while being tied down and bombarded by aircraft missiles.
Trend Themes
1. Comic Book Mash-ups - The trend of combining comic book characters with everyday objects like lamps presents an opportunity for creative and unique marketing campaigns.
2. Superhero-inspired Lighting - The trend of incorporating superhero characters into lighting designs allows for the creation of striking and attention-grabbing products.
3. Interactive Advertising - The trend of integrating interactive elements, such as hidden mash-ups, into traditional advertising mediums like comic book covers opens up possibilities for engaging consumers in a fun and memorable way.
Industry Implications
1. Lighting - The lighting industry can explore innovative collaborations with content creators to develop unique products that resonate with superhero fans and comic book enthusiasts.
2. Marketing and Advertising - The marketing and advertising industry can leverage the trend of comic book mash-ups to create captivating campaigns that blend fictional worlds with real products.
3. Publishing - The publishing industry has an opportunity to embrace interactive advertising by incorporating hidden mash-ups or interactive elements in comic book covers, offering readers a more engaging experience.
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