Vans Debuted a New Generation of the ComfyCush Era Sneakers
Grace Mahas — January 13, 2020 — Fashion
References: vans
Fans of the iconic streetwear brand Vans can now check out this brand new iteration of the classic ComfyCush Era that features a double outsole for an ultra-comfortable take on a platform shoe.
The new sneaker boasts the latest comfort technology including a newly constructed canvas upper and co-molded construction of foam and rubber made from moisture-wicking lining -- perfect for the spring weather. The upgraded upper also boasts a simplified one-piece interior that improves tongue stabilization. In addition, the sneaker was designed with improved arch support for all-day comfort.
Fans can purchase the new ComfyCush Era sneakers in multiple colorways including Ture Blue/Fern Green and Black/True White, or order a customized version online.
Image Credit: Vans
The new sneaker boasts the latest comfort technology including a newly constructed canvas upper and co-molded construction of foam and rubber made from moisture-wicking lining -- perfect for the spring weather. The upgraded upper also boasts a simplified one-piece interior that improves tongue stabilization. In addition, the sneaker was designed with improved arch support for all-day comfort.
Fans can purchase the new ComfyCush Era sneakers in multiple colorways including Ture Blue/Fern Green and Black/True White, or order a customized version online.
Image Credit: Vans
Trend Themes
1. Comfort-driven Sneakers - Disruptive innovation opportunity: Develop and market sneakers that prioritize comfort as the main selling point, incorporating advanced cushioning and support systems.
2. Double Outsole Sneakers - Disruptive innovation opportunity: Create sneakers with a double outsole design for an elevated platform look and enhanced comfort.
3. Customized Sneaker Orders - Disruptive innovation opportunity: Build an online platform that allows customers to customize their own sneakers, offering a unique and personalized experience.
Industry Implications
1. Footwear Industry - Disruptive innovation opportunity: Introduce new materials and construction techniques to revolutionize the comfort and performance of footwear products.
2. E-commerce Industry - Disruptive innovation opportunity: Develop an e-commerce platform focused on customized sneaker orders, offering a seamless shopping experience for personalized footwear.
3. Fashion Industry - Disruptive innovation opportunity: Collaborate with fashion brands to combine comfort and style, creating a new category of trendy and comfortable footwear.
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