The Come Collection by Patrick Norguet Modernizes McDonald's
Meghan Young — November 21, 2012 — Art & Design
References: patricknorguet & psfk
The Come Collection by Patrick Norguet modernizes the outdoor patio at the McDonald's locations in France. Since the same Paris-based designer recently redesigned the interiors of these same locations as well as created ceramic cups to be used in the fast food franchise, it is only natural that he would also tackle the patio furniture as well.
Created in collaboration with Italian brand Alias, the Come Collection by Patrick Norguet is comprised of 18 modular pieces including tables, chairs, benches, lights and trash cans. Made out of sheet metal and concrete for durability and easy maintenance, they will be introduced in 150 restaurants across France over the next two to three years.
Created in collaboration with Italian brand Alias, the Come Collection by Patrick Norguet is comprised of 18 modular pieces including tables, chairs, benches, lights and trash cans. Made out of sheet metal and concrete for durability and easy maintenance, they will be introduced in 150 restaurants across France over the next two to three years.
Trend Themes
1. Modernized Fast Food Patios - The trend of modernizing fast food patios presents an opportunity for patio furniture manufacturers to innovate and offer customizable, durable and easy-to-maintain seating and decor options.
2. Collaborative Outdoor Furniture Designs - The trend of collaborating with designers to create outdoor furniture pieces that are both functional and stylish gives a disruptive opportunity to furniture brands to leverage their expertise into fast food patio spaces.
3. Sustainable and Eco-friendly Patio Designs - The trend of incorporating sustainable elements in fast food patios, such as reusable cups and eco-friendly materials, gives an opportunity for furniture manufacturers to create innovative eco-friendly seating solutions.
Industry Implications
1. Fast Food Industry - The fast food industry can innovate the patio experience by partnering with furniture brands to create customizable, trendy and low-maintenance seating options.
2. Furniture Industry - Furniture manufacturers can leverage their expertise in creating trendy and functional outdoor furniture pieces to a fast food patio space.
3. Eco-friendly Industry - Sustainable and eco-friendly industries can offer materials and designs that will help fast food chains reduce their environmental footprint while upgrading their patio spaces.
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