MAC's 'ColourRocker' Series Features Bold Hues for Its Most Daring Consumers
Riley von Niessen — January 17, 2017 — Fashion
References: maccosmetics & hypebae
With a total of 28 different shades making up the new 'ColourRocker' collection from MAC, it makes sense that a great number of the shades included are a little on the unconventional side.
Although there's plenty of more neutral hues to satisfy consumers who might be looking for a more subtle shade to wear on the daily, there's a vast variety of bold hues for those interested in making a statement. A few colors that fall under this category include the pastel blue 'Instant Icon,' the highlighter green 'Madness' and the light lilac hue that's dubbed 'Flatter Me Fierce.'
Also featured is a bright orange, teal and a deep violet shade. Each has a matte finish that allows the pigmented color to pop. Consumers can expect the entire ColourRocker collection to release in February.
Although there's plenty of more neutral hues to satisfy consumers who might be looking for a more subtle shade to wear on the daily, there's a vast variety of bold hues for those interested in making a statement. A few colors that fall under this category include the pastel blue 'Instant Icon,' the highlighter green 'Madness' and the light lilac hue that's dubbed 'Flatter Me Fierce.'
Also featured is a bright orange, teal and a deep violet shade. Each has a matte finish that allows the pigmented color to pop. Consumers can expect the entire ColourRocker collection to release in February.
Trend Themes
1. Bold Lipstick Shades - Expanded range of unconventional lipstick shades creates opportunities for makeup companies to cater to daring consumers.
2. Matte Lipstick Finish - Growing trend of matte lipstick finish can be capitalized on by makeup companies to offer unique matte shades for consumers.
3. Personalized Lipstick - Individualization of makeup trends creates opportunities for companies to offer customizable lipstick shades according to individual preferences.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from the growing trend of bold and unconventional lipstick shades in its product portfolio.
2. Fashion - Fashion industry can collaborate with makeup companies to offer bold lipstick shades for runway models that add a unique element to fashion shows.
3. Retail - Retailers selling makeup products can take advantage of the trend towards bold lipstick shades and offer more non-traditional products to draw in daring consumers.
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