The Jinyoung Choi 'Coral Tools' Collection is as Chic as Can Be
Carolina Olmos — June 24, 2011 — Art & Design
References: jinyoungstudio & mocoloco
Jinyoung Choi is a young South Korean designer that has delighted us before with his 'Monster Chair.' Now he brings us his new collection: 'Coral Tools.' This designer has created a multi-function set of aesthetic tools that combine typically manly objects with fancy colors. Common tools like flathead screwdrivers, corkscrews or hammer heads are presented in colorful and unusual shapes that also come with functional caps to prevent scratches or accidents.
Besides being decorative, the designs of Jinyoung Choi will make you feel that you are living in the future so forget about your boring and ugly tools. Designers like him show us that the objects we use everyday in our homes or office can be functional but beautiful and fun at the same time -- just like 'Coral Tools.'
Besides being decorative, the designs of Jinyoung Choi will make you feel that you are living in the future so forget about your boring and ugly tools. Designers like him show us that the objects we use everyday in our homes or office can be functional but beautiful and fun at the same time -- just like 'Coral Tools.'
Trend Themes
1. Functional Aesthetics - There is an opportunity for designers to create tools that are both beautiful and have practical applications.
2. Reinventing Everyday Objects - Artists and designers have the opportunity to rethink and redesign commonly used objects to add flair and excitement to everyday life.
3. Personalized Tools - Customized and unique tools can provide a sense of personalization and individuality for consumers.
Industry Implications
1. Home Improvement - Tools that are both functional and aesthetically pleasing can appeal to homeowners looking to improve the look and feel of their living spaces.
2. Office Supplies - Reinventing common office supplies can add personality and energy to workspaces and provide an opportunity for brand differentiation.
3. Gift and Specialty Retail - Customized tools can serve as unique and thoughtful gifts for the mechanically inclined, while also offering a sustainable alternative to disposable products.
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