The Money Raised form These Colorful Markers Sends Children to School
Ady Floyd — July 15, 2015 — Social Good
References: jamjammarketing & packageinspiration
These playful and colorful markers not only encourage kids to stay creative and have fun, they also help send less fortunate children to school. Marky Markers are created and sold in order to raise monetary donations that help send kids to school who simply cannot afford it. In addition, these makers raise awareness about the importance of child education and institutional socialization.
The funky packaging designed to contain these colorful markers was created by the Netherlands agency of JamJam Marketing. With a heavy emphasis on fun, playfulness and creativity, these markers aim to maintain a positive attitude among all children and increase each child's imagination.
The money raised from the proceeds of these markers will send some of the 250 million children to school who do not currently attend an institution. Marky Markers currently works with "Ninos de Guatemala" in the effort to increase education.
The funky packaging designed to contain these colorful markers was created by the Netherlands agency of JamJam Marketing. With a heavy emphasis on fun, playfulness and creativity, these markers aim to maintain a positive attitude among all children and increase each child's imagination.
The money raised from the proceeds of these markers will send some of the 250 million children to school who do not currently attend an institution. Marky Markers currently works with "Ninos de Guatemala" in the effort to increase education.
Trend Themes
1. Creative Learning Tools - By using playful and colorful markers, children are encouraged to stay creative and have fun while learning, offering opportunities for the development of creative learning tools.
2. Social Impact Purchases - The concept of purchasing markers as a means to raise monetary donations for children's education creates opportunities for businesses to explore social impact purchases that support important causes.
3. Awareness-driven Products - Markers like Marky Markers raise awareness about the importance of child education and institutional socialization, indicating an opportunity for businesses to create awareness-driven products that promote social causes.
Industry Implications
1. Education - The education industry can explore incorporating creative learning tools like colorful markers to enhance the learning experience for children.
2. Nonprofit - Nonprofit organizations can leverage the concept of social impact purchases to raise funds for important causes like children's education.
3. Marketing - In the marketing industry, there is an opportunity for businesses to create awareness-driven products that support social causes and engage consumers in making a difference.
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