Hense’s Brilliant Color Installations Revives an Old Church
Simal Yilmaz — January 25, 2013 — Art & Design
References: hensethename & visualnews
This old church that has gone out of business in Washington, DC has been revived with the large scale color installations by artist HENSE. The project is radical and dazzling.
The Atlanta native, Alex Brewer -- known as HENSE -- is an artist with a very unique vision that he frequently reflects on his artwork. Hense appreciates the creation that comes out of destruction and is therefore not wary of ‘ruining’ any of his designs. He splashes colors over his work and has fun with the layering of the work.
“Taking an existing object like the church and painting the entire thing re-contextualizes it and makes it a sculptural object. With projects like this one, we really try to use the existing architecture as inspiration for the direction of the painting,” explains the mastermind of this visual carnival.
The Atlanta native, Alex Brewer -- known as HENSE -- is an artist with a very unique vision that he frequently reflects on his artwork. Hense appreciates the creation that comes out of destruction and is therefore not wary of ‘ruining’ any of his designs. He splashes colors over his work and has fun with the layering of the work.
“Taking an existing object like the church and painting the entire thing re-contextualizes it and makes it a sculptural object. With projects like this one, we really try to use the existing architecture as inspiration for the direction of the painting,” explains the mastermind of this visual carnival.
Trend Themes
1. Colorful Installations - The trend of large-scale color installations in unconventional spaces offers disruptive innovation opportunities in the field of interior design and experiential marketing.
2. Reimagining Architecture - The trend of re-contextualizing existing architectural structures through artistic interventions presents disruptive innovation opportunities in urban renewal and revitalization projects.
3. Destructive Creation - The trend of embracing destruction as a creative catalyst provides disruptive innovation opportunities in the field of contemporary art and public installations.
Industry Implications
1. Interior Design - The use of large-scale color installations in unconventional spaces presents disruptive innovation opportunities for interior designers to create immersive and captivating environments.
2. Architecture - Re-contextualizing existing architectural structures through artistic interventions offers disruptive innovation opportunities for architects to transform abandoned or underutilized spaces.
3. Contemporary Art - Embracing destruction as a creative catalyst opens up disruptive innovation opportunities for contemporary artists to challenge traditional artistic concepts and provoke new perspectives.
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