Collin Schaelli Designs No Frills Furniture Sets
Michael Hines — March 29, 2011 — Art & Design
References: shop-ch.colinschaelli & dornob
Collin Schaelli could very well be accused for stepping on Ikea's toes with his latest furniture collection. Schaelli has designed a set of shelves and tables designed to be easily assembled and highly modular.
Collin Schaelli's tables and shelves are designed to be simple in both look and assembly. Screws and fasteners are skipped over in favor of beams that fit perfectly into pre-cut slots. Each piece is made of plywood and isn't dressed up with flashy paint and finisher. The plywood seems surprisingly durable if the images of people lying inside shelves and on top of tables are any indication.
Collin Schaelli's tables and shelves are designed to be simple in both look and assembly. Screws and fasteners are skipped over in favor of beams that fit perfectly into pre-cut slots. Each piece is made of plywood and isn't dressed up with flashy paint and finisher. The plywood seems surprisingly durable if the images of people lying inside shelves and on top of tables are any indication.
Trend Themes
1. Modular Furniture - Opportunity for disruptive innovation in creating customizable and easily assembled furniture sets.
2. Simplicity in Design - Opportunity to disrupt the market by offering minimalist furniture designs with easy assembly.
3. Durable Plywood Materials - Opportunity to innovate by exploring sustainable and long-lasting plywood materials for furniture manufacturing.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation potential in the production of modular furniture sets with a focus on simplicity and durability.
2. Home Decor - Opportunity to disrupt the home decor industry by offering minimalist and customizable furniture options.
3. Sustainable Materials - Innovation potential in the exploration and development of sustainable plywood materials for various industries, including furniture manufacturing.
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