The College for Creative Studies Campaign Compares Art to Drugs
Ariel Weber — February 5, 2013 — Marketing
References: teamdetroit & mymodernmet
The College for Creative Studies takes an unusual, but highly amusing satirical approach to its newest campaign.
For those of you growing up in the 80s, you may remember the well-advertised commercials of what would happen to your brain on drugs. The college asked Team Detroit to create these ads who took this idea and spun it around to show concerned parents having a talk to their kids about their affinity for art. As distressed parents are giving their kids a talking to, bold yellow captions immediately grab your attention and make you instantly roar in laughter. From “doodling is a gateway to illustration” to “your son has been sculpting again,” each slogan is well thought-out and absolutely hilarious.
Creating something that is not only eye-grabbing, but something which has already gone viral, is something few schools have been able to accomplish -- that is, until the College for Creative Studies came around.
For those of you growing up in the 80s, you may remember the well-advertised commercials of what would happen to your brain on drugs. The college asked Team Detroit to create these ads who took this idea and spun it around to show concerned parents having a talk to their kids about their affinity for art. As distressed parents are giving their kids a talking to, bold yellow captions immediately grab your attention and make you instantly roar in laughter. From “doodling is a gateway to illustration” to “your son has been sculpting again,” each slogan is well thought-out and absolutely hilarious.
Creating something that is not only eye-grabbing, but something which has already gone viral, is something few schools have been able to accomplish -- that is, until the College for Creative Studies came around.
Trend Themes
1. Satirical Psas - More brands could use humor and parody in their public service announcements to create engaging, shareable content.
2. Comparing Art to Drugs - Exploring unconventional messaging strategies, like comparing art to drugs, can make a message more memorable and impactful.
3. Viral Advertising - Creating bold and striking advertising campaigns that inspire people to share content can be an effective way to engage audiences and build buzz.
Industry Implications
1. Education - Using creative marketing tactics, like satirical PSAs, could help colleges and universities attract attention, connect with new audiences, and drive enrollment.
2. Advertising and Marketing - Brands could benefit from exploring unconventional messaging strategies and using humor to create more engaging and shareable content.
3. Art and Design - By using humor to compare art to drugs, the College for Creative Studies is demonstrating a new approach to promoting the value of art and design education.
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