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Multigenerational Drama Candles

Clean the Sky - Positive Eco Trends & Breakthroughs

This Collection of Scented Candles is Inspired by Gilmore Girls

— April 27, 2016 — Art & Design
Here in time for the much anticipated revival of the hit television show Gilmore Girls, this collection of scented candles brings all the imagined smells of Stars Hollow to life. A must have for fans of the dramedy series, the soy wax candles are available for purchase on Etsy from Pick Me Cups.

The collection of scented candles are vast in variety, from obvious inclusions like Rory Gilmore's books and Coffee at Luke's Diner to deep cut references such as Vicious Trollop and the pet odor-eliminating Oy With the Poodles.

Pick Me Cups also has candle collections inspired by sitcom Golden Girls and the cinematic cult classic Mean Girls in addition to mugs and cups devoted to the pop culture fixtures.
Trend Themes
1. Pop Culture-inspired Candles - Creating scented candles inspired by popular TV shows, movies, and other cultural phenomena presents a unique opportunity for independent candle makers to tap into niche markets and gain a loyal customer base.
2. Multigenerational Marketing - Promoting products that appeal to multiple generations presents a disruptive innovation opportunity for marketers to bridge the gap between different age demographics and offer a unique value proposition.
3. Personalized Product Offerings - Providing customized product offerings that cater to specific fandoms can create a sense of exclusivity and community, allowing businesses to stand out in a saturated market and increase customer loyalty.
Industry Implications
1. Fragrance Industry - Integrating pop culture references into fragrance products is a disruptive innovation opportunity for the fragrance industry to appeal to a wider customer base and increase brand awareness.
2. E-commerce Industry - Adopting a personalized approach to product offerings can create a unique value proposition and improve customer loyalty in the competitive e-commerce industry.
3. Merchandising Industry - Developing customized products that cater to specific fandoms can create a sense of community and exclusivity, allowing businesses to stand out in the crowded merchandising market and increase customer engagement.
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