The Spilled x Naturel 'Rose Gold' Throw Features Iconic Styles
Jana Pijak — November 15, 2017 — Art & Design
References: spilled.co
This collectible sneaker blanket is a shoe lover's dream and is sold as part of the limited edition Spilled x Naturel range. Specializing in sneakerhead-approved decor, Spilled is an e-retailer carrying a fun product line of rugs, accent pillows and more. The brand's 'Rose Gold' blanket is a recent crowd favorite, and boasts a print consisting of iconic shoe styles.
This plush velveteen blanket embodies comfort and can be paired with a matching sneaker pillow, that is perfect for Millennial homes. Whether gifted to a serious sneaker collector or a fan of quirky home decor, the blanket is a piece that is undeniably functional without losing sense of its pop culture inspiration.
Going beyond physical footwear, brands are appealing to sneaker buffs with niche lifestyle products that further enforce their interests.
This plush velveteen blanket embodies comfort and can be paired with a matching sneaker pillow, that is perfect for Millennial homes. Whether gifted to a serious sneaker collector or a fan of quirky home decor, the blanket is a piece that is undeniably functional without losing sense of its pop culture inspiration.
Going beyond physical footwear, brands are appealing to sneaker buffs with niche lifestyle products that further enforce their interests.
Trend Themes
1. Collectible Sneaker Decor - Disruptive innovation opportunity: Designing and selling unique decor items inspired by iconic sneaker styles to cater to the growing market of sneaker enthusiasts.
2. Niche Lifestyle Products - Disruptive innovation opportunity: Creating and marketing lifestyle products that cater to specific subcultures, such as sneaker enthusiasts, to engage a passionate and dedicated audience.
3. Pop Culture-inspired Home Decor - Disruptive innovation opportunity: Developing a line of home decor items that draw inspiration from popular culture elements, appealing to a wide range of consumers seeking unique and trendy products for their homes.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Incorporating popular culture elements into home decor products to attract Millennial consumers who are looking for unique and trendy items to personalize their living spaces.
2. Fashion & Apparel - Disruptive innovation opportunity: Collaborating with sneaker brands or designers to create limited edition fashion pieces inspired by iconic sneaker styles, capitalizing on the growing interest in sneaker culture.
3. E-commerce - Disruptive innovation opportunity: Building a specialized online retail platform that exclusively offers niche lifestyle products, such as collectible sneaker decor, to cater to the specific interests of target consumer groups.
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