adidas x Beyond the Street Explores Art & Skate Culture
Kalin Ned — May 3, 2018 — Art & Design
References: beyondthestreets & adidas
adidas Skateboarding and BEYOND THE STREETS launch an artistic collaborative capsule, titled 'MARK MAKER / RULE BREAKER.' The fashion-forward and rebellious initiative celebrates the nature of graffiti as an illegal instance of adored creative expression and artistic utilization of otherwise characterless public space. The MARK MAKER / RULE BREAKER collection is a bridge between the artistry and unapologetic self-expression on the streets and the fashion industry.
The adidas Skateboarding x BEYOND THE STREETS collaborative capsule is comprised of illustrated and custom designed t-shirts, tote bags, pins and skateboard decks. The graffiti and skate culture-inspired graphics are conceived from a select line-up of artists -- STAY HIGH 149, Martha Cooper, KC Ortiz, Kristofferson San Pablo, and Jason Revok. All of them participate in BEYOND THE STREETS' definitive exhibitions in Los Angeles.
The adidas Skateboarding x BEYOND THE STREETS collaborative capsule is comprised of illustrated and custom designed t-shirts, tote bags, pins and skateboard decks. The graffiti and skate culture-inspired graphics are conceived from a select line-up of artists -- STAY HIGH 149, Martha Cooper, KC Ortiz, Kristofferson San Pablo, and Jason Revok. All of them participate in BEYOND THE STREETS' definitive exhibitions in Los Angeles.
Trend Themes
1. Artistic Collaborative Capsules - The fusion of art and fashion in collaborative capsules presents an opportunity for brands to tap into the creativity and self-expression of their customers.
2. Graffiti-inspired Graphics - The use of graffiti-inspired graphics in fashion collections allows brands to connect with the rebellious and urban culture, appealing to a younger demographic.
3. Unapologetic Self-expression - Celebrating unapologetic self-expression through fashion collections encourages brands to embrace individuality and empower their customers to express themselves authentically.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of artistic collaborations and graffiti-inspired graphics to attract a creative and urban consumer base.
2. Art - Art galleries and museums can explore opportunities to collaborate with fashion brands and showcase street art-inspired collections, merging the worlds of art and fashion.
3. Skateboarding - Skateboarding brands can venture into fashion collaborations to extend their brand reach and appeal to a broader audience interested in skate culture and street art.
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