Leica Partnered with Hello Kitty & Playboy for Its New Camera
Itai Buenahora — April 3, 2014 — Tech
References: petapixel & luxurylaunches
Leica recently unveiled its iconic brand collaboration cameras, teaming up with Hello Kitty and Playboy.
In a rather strange union of adult entertainment and a kid's icon, Leica brings forth its limited edition camera with a conventionally sleek black exterior and a white graphic design of Hello Kitty holding a camera, with Playboy bunny ears. The oddly paired trio was brought together by French clothing store Colette to create an item for the store’s Hello Kitty x Playboy collection.
It has a shutter speed of 250 to 1/4000 per second and consists of an MOS primary color filter.
Only 10 of these limited-edition cameras will be available, and they each go for $1,265 for all photography enthusiasts who admire the likes of Hello Kitty and the renowned Playboy brand.
In a rather strange union of adult entertainment and a kid's icon, Leica brings forth its limited edition camera with a conventionally sleek black exterior and a white graphic design of Hello Kitty holding a camera, with Playboy bunny ears. The oddly paired trio was brought together by French clothing store Colette to create an item for the store’s Hello Kitty x Playboy collection.
It has a shutter speed of 250 to 1/4000 per second and consists of an MOS primary color filter.
Only 10 of these limited-edition cameras will be available, and they each go for $1,265 for all photography enthusiasts who admire the likes of Hello Kitty and the renowned Playboy brand.
Trend Themes
1. Brand Collaboration Cameras - More companies can explore collaborations with unlikely partners to create unique and limited-edition products.
2. Limited Edition Photography Equipment - Brands can create a sense of exclusivity and heightened demand by releasing limited edition photography equipment and accessories.
3. Quirky Graphic Designs - Photography and fashion brands can experiment with unconventional graphic designs to cater to specific niche markets.
Industry Implications
1. Photography Equipment - Companies in the photography equipment industry can explore collaborations with fashion or entertainment brands to create unique limited-edition cameras and accessories.
2. Fashion - Fashion companies can collaborate with camera brands to offer unique accessories and limited-edition items that cater specifically to photography enthusiasts.
3. Entertainment - Entertainment companies can explore collaborations with camera brands to offer limited edition items that feature iconic characters and personalities.
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