Colgate Max White One Campaign Highlights Pearly Whites
Amelia Roblin — May 1, 2011 — Marketing
References: yr & adsoftheworld
Everyone's got a physical trait that's more prominent than the others, and the Colgate Max White One campaign strives to highlight such defining features.
These two Y&R print ads portray scenes with a few people in each room, and every individual's head has been replaced with an aesthetic attribute that stands out beyond all others.
It's hard not to notice the big, bright, toothy grin that dominates both pictures. One's mouth is a more meaningful noteworthy characteristic than a fashion accessory, but the sparkling smile that's framed by lush lips is a truly attractive one.
Putting the power of this toothpaste front and center, the Colgate Max White One campaign definitely turns heads.
These two Y&R print ads portray scenes with a few people in each room, and every individual's head has been replaced with an aesthetic attribute that stands out beyond all others.
It's hard not to notice the big, bright, toothy grin that dominates both pictures. One's mouth is a more meaningful noteworthy characteristic than a fashion accessory, but the sparkling smile that's framed by lush lips is a truly attractive one.
Putting the power of this toothpaste front and center, the Colgate Max White One campaign definitely turns heads.
Trend Themes
1. Prominent Physical Traits - Advancements in advertising highlight unique and striking physical features to capture consumer attention.
2. Aesthetic Attributes - Brands emphasize standout aesthetic qualities to create memorable and eye-catching marketing campaigns.
3. Power of Visual Impact - Brands leverage visually impactful elements to draw viewers' focus and generate interest in their products or services.
Industry Implications
1. Advertising - The advertising industry can explore new approaches to showcasing unique physical attributes to create captivating campaigns.
2. Cosmetics - Cosmetics companies have the opportunity to emphasize the attractiveness of facial features and their enhancement through their products.
3. Dentistry - The dental industry can innovate by integrating visual elements that highlight the power of a bright and captivating smile.
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